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Branding

Actionable insights from our team of marketing and creative expoerts to educate and inspire your work.
How to Approach Rebranding Logo Design For a Well-Known Brand

How to Approach Rebranding Logo Design For a Well-Known Brand

May 21, 2020 | Tim Bouchard

There’s always a bit of apprehension when considering how to approach rebranding logo design for a well-known brand. Usually due to the age, reputation, and recognition of the company in…

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Luminus 2020 ADDY Winning Creative Work

Luminus “Steals” Two Golds & Two Silvers at 2020 ADDYs Underground

March 9, 2020 | Tim Bouchard

This year’s AAF Buffalo “ADDYs Underground” was on the hush hush to avoid getting caught by the fuzz and still throw a huge party prohibition style! (more…)…

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The Value of Branding ROI vs. Advertising ROI

The Value of Branding ROI vs. Advertising ROI

February 25, 2020 | Tim Bouchard

The value of branding constantly comes up in conversations we have with potential clients that are looking for a better way to chart a path forward for their marketing, sales,…

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Taking Risks in Digital Marketing Doesn’t Always Work & That’s OK

Taking Risks in Digital Marketing Doesn’t Always Work & That’s OK

February 8, 2020 | Tim Bouchard

As children we were all encouraged by our parents, coaches and teachers to “learn from our mistakes” and “get back on the horse after you fall.” No this isn’t quite…

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How To Support Building Materials Distributor Marketing

How To Support Building Materials Distributor Marketing

November 6, 2019 | Tim Bouchard

The ability to support building materials distributor marketing efforts is often overlooked despite many product manufacturers taking the time and effort to improve their own branding and marketing strategies. (more…)…

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What's Included in a Strategic Marketing Plan Process

What’s Included in a Strategic Marketing Plan Process

October 29, 2019 | Tim Bouchard

Defining and documenting critical elements included in a strategic marketing plan sets the stage for a truly differentiated approach to success within your market. (more…)…

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Building Materials B2B Marketing & B2C Marketing's Funny Relationship

Building Materials B2B Marketing & B2C Marketing’s Funny Relationship

September 25, 2019 | Tim Bouchard

In building materials B2B marketing and B2C marketing, two different persona audiences are attracted to products in the same way, but buy them completely differently. So let’s take a look…

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Revving Up Your Social Media with Cause-Related Marketing

October 21, 2016 | Dan Bauer

A social media profile is a direct extension of your business, and potentially the first point of contact for a large percentage of your audience. Does your social media account…

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The Purpose of a Mission Statement

September 15, 2016 | Dan Bauer

We build brands and brands have a lot of components. Some are tangible and obvious: the logo, the website, the brochure. Some, though, are a little harder to grasp, and…

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Why Naming a Brand is So Hard

August 11, 2016 | Dan Bauer

Nameberry.com is a website totally devoted to the art of naming babies. There’s an entire active forum where parents who can’t decide on a name can interact with “Nameberries” who will…

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