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Actionable insights from our team of digital marketing and creative experts to educate and inspire your work.

Advertising, Branding, Buffalo, Community, Press Releases, Web Design April 13, 2016

We Are Very, Very Proud of the District 2 Regional Addy Winners from Buffalo

We got our hands on the breakdown of this year's regional Addy's winners from Buffalo. Regionals are a big deal. Locally, we all go up against each other, which is exciting and inspiring and intoxicating. Regionally, Read More

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Monthly blog articles, videos, and actionable insights decoding the mystery that shrouds branding and digital marketing delivered straight to your inbox.

Advertising, Branding, Buffalo, Community, Press Releases, Web Design April 13, 2016

We Are Very, Very Proud of the District 2 Regional Addy Winners from Buffalo

We got our hands on the breakdown of this year's regional Addy's winners from Buffalo. Regionals are a big deal. Locally, we all go up against each other, which is exciting and inspiring and intoxicating. Regionally, Read More

Advertising, Branding, Marketing April 05, 2016 | Dan Bauer

How Identity Marketing Shapes B2B Content

I was reading a recent report from HubSpot and Buzzsumo that breaks down what types of content perform well for B2B and B2C marketing and one line in particular caught my eye: "The aim of a B2B company Read More

Branding, Design, Web Design March 08, 2016 | Dan Bauer

Combining SVG & Contour Drawing to Make Druthers Druthers

The Project: Create a vertical scrolling animation that tells the origin story of the Druthers brewpub in Saratoga Springs, NY. The Idea: Use SVG animation to create an interactive experience that still performs well across a range of Read More

Advertising, Branding, Community, Design, Web Design March 07, 2016 | Dan Bauer

This is What It’s Like to Win Gold at the American Advertising Awards

1. You and a handful of your best friends get dressed to the nines and show up at the Statler. 2. You admire the chandeliers; you admire the staggering assembly of talent; you admire the generous Read More

Branding, Design March 03, 2016 | John English

Vintage Bottle Caps: Weird Polar Bears, Orange Headed People & More

I’ll be honest; this is a nostalgia piece. And what evokes those bleary-eyed, time-sweetened, back-in-the-day memories of bygone eras better than soda pop? Or more specifically, if you’re a design nerd like myself, soda bottle Read More

Advertising, Branding November 24, 2015 | Dan Bauer

Depaul UK’s New Ad Campaign Fights Youth Homelessness by Making You Feel Bad, Then Better

Depaul UK’s new poster campaign is brilliant in its manipulation of many complex affects at once, pivoting primarily on its use of space. It asks the reader for an inordinate amount of attention when considered in Read More

Advertising, Branding, Press Releases, Web Design June 16, 2015

The New LUMINUS! Branding and Digital Marketing for All!

In 2007 Mike and I started a journey in the world of creative services. We saw an opportunity to work together and strengthen each other's talents as well as offer top notch talent to budding Read More

Branding, Press Releases, Web Design March 09, 2015

Luminus earns a 2015 Gold Addy

We're proud to announce that Luminus Media earned a Gold award at the 2015 WNY ADDYs in the Digital Advertising Services category. Our work on the Montante Solar website & online animation stood out from the competition Read More

Advertising, Branding February 02, 2015

Luminus Thoughts: Best and Worst 2015 Super Bowl Ads

The time is upon us once again - the day after the Super Bowl. Bellies full on nachos, talk about the halftime performance (Missy Elliot, eh?), and the winners and losers of not just the Read More

Branding, Design July 23, 2014 | Tommy Creenan

Responsive Logo Design. Wait, WHAT !?!

Responsive  [re·spon·sive] adjective:  Reacting in a desired or positive way / quick to react or respond. When we hear "responsive" we think web, right? It's 2014 after all, responsive now means that a website will adapt to all Read More