Branding
Building Materials B2B Marketing & B2C Marketing’s Funny Relationship
In building materials B2B marketing and B2C marketing, two different persona audiences are attracted to products in the same way, but buy them completely differently. So let’s take a look…
Revving Up Your Social Media with Cause-Related Marketing
A social media profile is a direct extension of your business, and potentially the first point of contact for a large percentage of your audience. Does your social media account…
The Purpose of a Mission Statement
We build brands and brands have a lot of components. Some are tangible and obvious: the logo, the website, the brochure. Some, though, are a little harder to grasp, and…
Why Naming a Brand is So Hard
Nameberry.com is a website totally devoted to the art of naming babies. There’s an entire active forum where parents who can’t decide on a name can interact with “Nameberries” who will…
The Simple Question I Ask Every Client
I ask new clients one simple question when I’m trying to figure out how to help them. “Why do you deserve this?” (more…)…
Why You Need to Find an Enemy for Your Brand
Here are three stories: I had a dream last night that I was driving. I had a dream last night that I was driving, but I didn’t have any hands….
Accurately Quote Design Using Golden Mean Pricing [eBook]
We’ve all been there before. You’ve been approached to work on a project as a freelancer or small business owner. The client has unloaded a ton of information during a…
We Are Very, Very Proud of the District 2 Regional Addy Winners from Buffalo
We got our hands on the breakdown of this year’s regional Addy’s winners from Buffalo. Regionals are a big deal. Locally, we all go up against each other, which is…
How Identity Marketing Shapes B2B Content
I was reading a recent report from HubSpot and Buzzsumo that breaks down what types of content perform well for B2B and B2C marketing and one line in particular caught my eye:…
Combining SVG & Contour Drawing to Make Druthers Druthers
The Project: Create a vertical scrolling animation that tells the origin story of the Druthers brewpub in Saratoga Springs, NY. The Idea: Use SVG animation to create an interactive experience that still…