Tips & Tricks
5 Mistakes You’re Making When Writing Your Website Copy
Every new website includes what we call “content” – the stuff that goes on every page. Website content can be broken down into two oversimplified categories: graphics and copy. And…
Custom WordPress Theme vs. Theme Builder: Pros & Cons
WordPress is the most popular website Content Management System (CMS) in the world as the back-end solution accounting for 43% of all websites online. WordPress comes with many benefits such…
Does your website fail Google Page Experience now?
In 2021 Google Page Experience was introduced in Search Console. It initially had a minimum traffic requirement so it mostly affected larger sites. Then in March of 2023, the minimum…
Better brainstorms: where bad ideas reign supreme.
People love to say there are “no bad ideas” in brainstorming. This is a lie. There are plenty of bad ideas in brainstorming. In fact, your brainstorms should be mostly…
The secret to more website longevity? Better site mapping.
If you’ve ever looked at your website and wondered when its content and organization went off the rails, you’re not alone. For most companies, what starts off as a perfectly…
SEO Performance Metrics: What’s Important?
Search Engine Optimization (SEO) is the lifeblood of a website. Without direct transparency from search engines like Google about what can be done to improve search visibility, website owners find…
Are you prepared to handle an SEO emergency?
What would you do if your website dropped off the face of the earth or in this case Google? It’s possible. Search engines like Google are constantly updating their rules…
Updated: What are content-driven organic one-line Google sitelinks?
Updated 10/22/2024 On November 21st, 2024 Google will no longer be displaying the sitelinks search box. Sitelinks themselves will still be available as described below. This is essentially another move…
What’s in a Home Page: Facts & Myths
The home page is one of the most misunderstood pages of modern websites. In some ways the most critical page, in other ways a skipped-over obligatory page, your homepage serves…
How to Realistically Use Your Digital Marketing Budget
Whether it’s your first time jumping into digital marketing or you’re taking another crack at it now that you’re more prepared, there’s still a lot to be considered to ensure…