Web Design

Why Healthcare Practices Need a Strong Patient Resource Page
Your practice’s website should be a bridge to new patients, not a roadblock. Without clear guidance, you’re watching potential patients slip away to competitors who make the journey easier. A…

5 Patient-Centric Homepage Fixes to Boost Bookings
Ever wonder what makes a patient pick your competitor? Meet Jane, wincing from shoulder pain, scrolling for an orthopedic fix on her lunch break. She’s frazzled, maybe even new to…

Why Your Healthcare Website’s Jargon Is Scaring Patients Away
When a prospective patient lands on your website they’re looking for help. If they are immediately hit with “comprehensive cardiovascular solutions” instead of a warm welcome, they’re gone faster than…

The Power of Patient Stories in Healthcare Marketing
Every day there are prospective patients anxious and unsure, scrolling online for answers. Their back aches, or a tooth throbs, and they’re hesitant to act. Then they stumble across a…

Are businesses actually ready to care about digital marketing ROI?
Being able to easily calculate digital marketing ROI through analytics is as much a curse as it is a blessing. Pinpoint targeting, micro budget management, and advanced tracking all contributed…

5 Mistakes You’re Making When Writing Your Website Copy
Every new website includes what we call “content” – the stuff that goes on every page. Website content can be broken down into two oversimplified categories: graphics and copy. And…

Custom WordPress Theme vs. Theme Builder: Pros & Cons
WordPress is the most popular website Content Management System (CMS) in the world as the back-end solution accounting for 43% of all websites online. WordPress comes with many benefits such…

Does your website fail Google Page Experience now?
In 2021 Google Page Experience was introduced in Search Console. It initially had a minimum traffic requirement so it mostly affected larger sites. Then in March of 2023, the minimum…

The secret to more website longevity? Better site mapping.
If you’ve ever looked at your website and wondered when its content and organization went off the rails, you’re not alone. For most companies, what starts off as a perfectly…

Are you prepared to handle an SEO emergency?
What would you do if your website dropped off the face of the earth or in this case Google? It’s possible. Search engines like Google are constantly updating their rules…