Read Up!

Web Design

Actionable insights from our team of marketing and creative expoerts to educate and inspire your work.

Why Healthcare Practices Need a Strong Patient Resource Page

June 12, 2025 | Tim Bouchard

Your practice’s website should be a bridge to new patients, not a roadblock. Without clear guidance, you’re watching potential patients slip away to competitors who make the journey easier. A…

Read More

5 Patient-Centric Homepage Fixes to Boost Bookings

May 4, 2025 | Tim Bouchard

Ever wonder what makes a patient pick your competitor? Meet Jane, wincing from shoulder pain, scrolling for an orthopedic fix on her lunch break. She’s frazzled, maybe even new to…

Read More

Why Your Healthcare Website’s Jargon Is Scaring Patients Away

April 8, 2025 | Tim Bouchard

When a prospective patient lands on your website they’re looking for help. If they are immediately hit with “comprehensive cardiovascular solutions” instead of a warm welcome, they’re gone faster than…

Read More

The Power of Patient Stories in Healthcare Marketing

March 18, 2025 | Tim Bouchard

Every day there are prospective patients anxious and unsure, scrolling online for answers. Their back aches, or a tooth throbs, and they’re hesitant to act. Then they stumble across a…

Read More
Are businesses actually ready to care about digital marketing ROI?

Are businesses actually ready to care about digital marketing ROI?

January 2, 2024 | Tim Bouchard

Being able to easily calculate digital marketing ROI through analytics is as much a curse as it is a blessing. Pinpoint targeting, micro budget management, and advanced tracking all contributed…

Read More
5 Mistakes You’re Making When Writing Your Website Copy

5 Mistakes You’re Making When Writing Your Website Copy

August 22, 2023 | Tess Felton

Every new website includes what we call “content” – the stuff that goes on every page. Website content can be broken down into two oversimplified categories: graphics and copy. And…

Read More
Custom WordPress Theme vs. Theme Builder: Pros & Cons

Custom WordPress Theme vs. Theme Builder: Pros & Cons

July 24, 2023 | Tim Bouchard

WordPress is the most popular website Content Management System (CMS) in the world as the back-end solution accounting for 43% of all websites online. WordPress comes with many benefits such…

Read More
Does your website fail Google Page Experience?

Does your website fail Google Page Experience now?

May 26, 2023 | Tim Bouchard

In 2021 Google Page Experience was introduced in Search Console. It initially had a minimum traffic requirement so it mostly affected larger sites. Then in March of 2023, the minimum…

Read More
The Secret to More Website Longevity? Better Site Mapping.

The secret to more website longevity? Better site mapping.

March 16, 2023 | Tess Felton

If you’ve ever looked at your website and wondered when its content and organization went off the rails, you’re not alone. For most companies, what starts off as a perfectly…

Read More
Are you prepared to handle an SEO emergency?

Are you prepared to handle an SEO emergency?

December 19, 2022 | Tim Bouchard

What would you do if your website dropped off the face of the earth or in this case Google? It’s possible. Search engines like Google are constantly updating their rules…

Read More
What We DoExpertiseWorkCultureResourcesGet Started