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Actionable insights from our team of marketing and creative expoerts to educate and inspire your work.
These World Cup 2023 Ads Are #GOALS | Women's World Cup 2023 Ads Featured

These World Cup 2023 Ads Are #GOALS

August 3, 2023 | Kellie Mazur

The FIFA Women’s World Cup is in full swing in Auckland, New Zealand. And brands really got their heads in the game when it came to reaching a newly galvanized…

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Custom WordPress Theme vs. Theme Builder: Pros & Cons

Custom WordPress Theme vs. Theme Builder: Pros & Cons

July 24, 2023 | Tim Bouchard

WordPress is the most popular website Content Management System (CMS) in the world as the back-end solution accounting for 43% of all websites online. WordPress comes with many benefits such…

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Every Barbie Movie Brand Collaboration Ranked

Every ‘Barbie’ Movie Brand Collaboration Ranked

July 17, 2023 | Kellie Mazur

There are marketing blitzes then there is the ‘Barbie’ movie rollout. The film, which comes out July 21, has a seemingly endless stream of collaborations with retail partners and marketers….

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Is performance marketing dead?

Is performance marketing dead?

June 23, 2023 | Tim Bouchard

Digital performance marketing is the best isn’t it? Inexpensive clicks, direct call-to-actions, and fully trackable campaigns from impression to conversion. It’s so easy… or is it? Between privacy policies and…

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Does your website fail Google Page Experience?

Does your website fail Google Page Experience now?

May 26, 2023 | Tim Bouchard

In 2021 Google Page Experience was introduced in Search Console. It initially had a minimum traffic requirement so it mostly affected larger sites. Then in March of 2023, the minimum…

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Things I Wish I Wrote: Spectrum Mobile’s “Unlimited $29.99, Next Line Free” Campaign

Things I wish I wrote: Spectrum Mobile’s “Unlimited $29.99, Next Line Free” campaign.

April 25, 2023 | Kellie Mazur

A series where a copywriter (Kellie) is not jealous about, but inspired by how other people’s words sound together. Spectrum Mobile has a current deal offering unlimited data plans for…

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Better brainstorms: where bad ideas reign supreme.

Better brainstorms: where bad ideas reign supreme.

April 4, 2023 | Tess Felton

People love to say there are “no bad ideas” in brainstorming. This is a lie. There are plenty of bad ideas in brainstorming. In fact, your brainstorms should be mostly…

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The Secret to More Website Longevity? Better Site Mapping.

The secret to more website longevity? Better site mapping.

March 16, 2023 | Tess Felton

If you’ve ever looked at your website and wondered when its content and organization went off the rails, you’re not alone. For most companies, what starts off as a perfectly…

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Things I Wish I Wrote: Hilton's 'It Matters Where You Stay' Campaign

Things I wish I wrote: Hilton’s “It Matters Where You Stay” campaign.

February 20, 2023 | Kellie Mazur

A series where a copywriter (Kellie) is not jealous about, but inspired by how other people’s words sound together. Hilton recently launched their “It Matters Where You Stay” campaign. The…

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How AI will impact SEO & content marketing.

How will AI impact SEO & content marketing?

February 13, 2023 | Tim Bouchard

AI is the hot new marketing topic and competition between the big tech giants, namely Bing (Microsoft) & Google (Alphabet) has heated up quickly (sorry IBM/Watson). Microsoft dropped ChatGPT in…

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