Scenario: You walk into a cafe with a friend. The cafe is new, very trendy (we’re talking $5 lattes). You ask your friend how they heard about the cafe and they respond, “oh, I saw their barista on Instagram write Beyonce lyrics with the foam in the lattes!”
I know that the magical Beyonce cafe is too good to be true, but the scenario isn’t. How many times have you gone to a specific hair salon because you’ve seen the Instagram of one of their stylists? People are finding businesses online and, more than ever, they want to know about the products they are purchasing, down to the nitty-gritty details.
They want to know that their dollars are supporting businesses that align with their lifestyle. Even deeper than the history and breakdown of the product, they want to know about you and your team. Your employees are no longer just employees, they are an integral part of your brand and the professional development of your employees should be a huge focus of your business.
If you’re thinking “this doesn’t apply to my industry”, you’re probably wrong. From restaurants to boutiques to tattoo shops, customers are interested in the staff that makes your business successful.