Blog

When people think of marketing, we tend to think of the creative. We think of bright graphics and clever headlines, of scary-accurate Google ads and commercials we liked the first 5 times and then got tired of. And, oddly, billboards. Everyone thinks billboards are a bigger part of marketing than they are.

What people don’t tend to think about is how that creative comes to be. I’m not talking about brainstorm sessions or dramatic Mad Men-esque concept pitches. I’m talking about the relationships that happen between the real-life people at companies and the real-life marketers who have to trust each other enough to pull off something memorable, meaningful and moving.

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Getting reviews for your business has always been an important tool to attracting new customers, as well as retaining them. While certain platforms like Yelp and TripAdvisor have been around for some time, Google Reviews has become the new leader in online customer feedback aggregation. More customers and businesses are turning to Google to both find and list important information, such as revised store hours, safety policies, and more.

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As Americans, we can’t help but plant ourselves on the couch to cheer on athletes competing against their sport’s best in the Tokyo Olympic Games.

As consumers, we can’t help but stay on the couch even when the commercials are airing. Brands are expected to spend a record-setting $1.2 billion in ad sales for this XXXII Olympiad.

Which ones are worth their weight in gold? Here’s our color commentary:

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As a smaller agency, every member of the Luminus team is just as vital as the next. We rely on each other to get the job done, we lean on each other for support, and we bounce ideas off of each other when we get into creative ruts. While it’s true that each person takes turns leading in their respective ways, there are a few members of the team that truly help guide and lead everyone around them. One such person is our Associate Creative Director (ACD), Tess Felton.

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When you think of a brand, what do you think of? Most can probably think of a logo, like the distinctive Nike “swoosh”. But brands interact with their audience far more than just through the physical image they present. A brand also represents itself through the perception they create within people’s minds. Consumers can’t pick up on a brand’s body language, but they can pick up on how the brand communicates in other ways.

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This year’s ADDYs was brought out of the underground and held outside for the first time – at the Transit Drive-In. 

The “Adfamous” AAF Buffalo ADDYs brought a bit of Hollywood glam to this year’s unconventional awards show, with cameo appearances from several stars in showbiz, interspersed with some old-school movie theater ads.

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There’s always a bit of apprehension when considering how to approach rebranding logo design for a well-known brand. Usually due to the age, reputation, and recognition of the company in the markets it serves. So when it comes to rebranding the company to meet the needs of an evolving market, shifting customer base, and innovations in technology, the idea of updating the look and feel of the brand, especially the logo, triggers fear of losing business due to changing the brand.

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This year’s AAF Buffalo “ADDYs Underground” was on the hush hush to avoid getting caught by the fuzz and still throw a huge party prohibition style!

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The value of branding constantly comes up in conversations we have with potential clients that are looking for a better way to chart a path forward for their marketing, sales, and internal communications strategies. Branding and advertising have two very different outcomes that can both be beneficial.

So let’s get really personal with our exploration of this topic and related it back to something almost everyone understands… Coffee. Everyone loves coffee (even if you don’t, just read this anyways).

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As children we were all encouraged by our parents, coaches and teachers to “learn from our mistakes” and “get back on the horse after you fall.” No this isn’t quite the same as the “everyone gets a trophy” jab that younger generations these days get tagged with, but rather the encouragement to take risks in search for high reward and learn from the mistakes and failures along the way in order to improve against the theory and try again for a better result.

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