Blog

The value of branding constantly comes up in conversations we have with potential clients that are looking for a better way to chart a path forward for their marketing, sales, and internal communications strategies. Branding and advertising have two very different outcomes that can both be beneficial.

So let’s get really personal with our exploration of this topic and related it back to something almost everyone understands… Coffee. Everyone loves coffee (even if you don’t, just read this anyways).

Read More

As children we were all encouraged by our parents, coaches and teachers to “learn from our mistakes” and “get back on the horse after you fall.” No this isn’t quite the same as the “everyone gets a trophy” jab that younger generations these days get tagged with, but rather the encouragement to take risks in search for high reward and learn from the mistakes and failures along the way in order to improve against the theory and try again for a better result.

Read More

The ability to support building materials distributor marketing efforts is often overlooked despite many product manufacturers taking the time and effort to improve their own branding and marketing strategies.

Read More

Defining and documenting critical elements included in a strategic marketing plan sets the stage for a truly differentiated approach to success within your market.

Read More

Choosing which building materials marketing conversion tactic is right for your product relies on understanding your audience and their buyer’s journey.

Read More

In building materials B2B marketing and B2C marketing, two different persona audiences are attracted to products in the same way, but buy them completely differently. So let’s take a look at the situations and pain points each has while diving into some tactical approaches that can be implemented to support them in their buying journeys.

Read More

This year’s AAF Buffalo “Saints + Sinners” ADDYs brought glitz, glam, dancing, and Stan. The LumiFam hit the awards all swagged out ready to party with the industry.

Read More

I am an enthusiastic award skeptic.

I wish I could say that I’m one of those English majors who always knows the answers to the Shakespeare clues in crossword puzzles, but the truth is that my down time mostly alternates between internet TV and internet news. This is to say that I am well aware that most Hollywood awards are bought – in fact, most of them are the result of extremely targeted marketing campaigns. This does not stop me from spending weeks prepping to watch the Oscars each year.

Read More

Over the last few months I’ve noticed a trend of strangely formatted posts on LinkedIn getting incredible engagement and landing in my feed. A few things caught my eye, so I decided to take matters into my own hands and run a little test with my own network (whom I don’t post to often, shame on me) to see what types of responses I got.

Read More

What’s up with Snapchat? This quick-paced social network has been struggling to find its raison d’être over the last few years. With a core user group of millennial females, its audience can be hard to please. Snapchat is finding this to be especially true since the announcement of their redesign that was announced last month. 

Read More