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Google has a stranglehold on the online search market with 92% of search activity flowing through it. Throughout its history, Alphabet (the parent company) has used innovation and new features as a way to achieve …Read More
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Google has a stranglehold on the online search market with 92% of search activity flowing through it. Throughout its history, Alphabet (the parent company) has used innovation and new features as a way to achieve …Read More
When it’s time to rebuild or update your website, everyone has a sense of the basics: we need someone to design it, someone to build it, and stuff to put on the pages. From there, it …Read More
Websites. Gotta have ‘em right? They aren’t cheap, take a long time to produce, require a large effort, and come with some level of risk. A website redesign is a commonly dreaded topic and the …Read More
Search Engine Optimization (SEO) is complicated enough as it is, but when another layer of hidden metrics for locality is added into the algorithm, it leads people to unintentionally believe that their SEO efforts aren’t …Read More
Content marketing is maybe the most abstract digital marketing tactic to understand the performance and value of. In this article we’ll go over the various ways content marketing provides value and specifically break down how …Read More
“Content is King.” We’ve all heard this phrase. It became the mantra of savvy marketers sometime in the neighborhood of 8 years ago, and though the phrase is now tired, the message still rings true. …Read More
It’s no secret that marketing has started to lean heavily into the digital advertising and engagement channels of search, social, and web publications. All of this has opened up the world of cost-effective, efficient, highly-targeted, …Read More
An optimized landing page design is an incredibly valuable tool in the inbound marketing and sales toolbox. Unfortunately, it’s all too common to see website pages that are labeled as “landing pages” underperforming. It leaves …Read More
When it comes to the ugly Christmas sweater trend, there’s not a lot we haven't seen. Especially from big brands. Progressive Auto Insurance has a sweater with their brand mascot, Flo, on it. Captain Morgan …Read More
The Google Page Experience algorithm update was introduced in August of 2021. It brings one of the more aggressive updates that Google has taken in an attempt to separate the contenders from the pretenders in …Read More