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Branding

Actionable insights from our team of marketing and creative expoerts to educate and inspire your work.
Is performance marketing dead?

Is performance marketing dead?

June 23, 2023 | Tim Bouchard

Digital performance marketing is the best isn’t it? Inexpensive clicks, direct call-to-actions, and fully trackable campaigns from impression to conversion. It’s so easy… or is it? Between privacy policies and…

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Benefits of a Website Redesign: Our Website Autobiography | Luminus Website Redesigns

Benefits of a Website Redesign: Our Website Autobiography

February 28, 2022 | Tim Bouchard

Websites. Gotta have ‘em right? They aren’t cheap, take a long time to produce, require a large effort, and come with some level of risk. A website redesign is a…

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Crazy Holiday Promotions From Big Brands

It’s the Holiday Season, Are Your Favorite Brands OK?

December 22, 2021 | Kellie Mazur

When it comes to the ugly Christmas sweater trend, there’s not a lot we haven’t seen. Especially from big brands. Progressive Auto Insurance has a sweater with their brand mascot,…

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Do Emojis Have a Place In Marketing?

Do Emojis Have a Place In Marketing?

September 24, 2021 | Elizabeth Fuhrmann

Emojis have gained popularity over the last several years, but using images as a part of language has been done for generations. Think of cave paintings or hieroglyphics: archaic civilizations…

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Why Google Reviews are so important for your business

Why Google Reviews Are So Important For Your Business

August 9, 2021 | Elizabeth Fuhrmann

Getting reviews for your business has always been an important tool to attracting new customers, as well as retaining them. While certain platforms like Yelp and TripAdvisor have been around…

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Luminus Team Feature: Tess Felton

April 28, 2021 | Elizabeth Fuhrmann

As a smaller agency, every member of the Luminus team is just as vital as the next. We rely on each other to get the job done, we lean on…

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Why voice and tone matter for your brand

Why Voice and Tone Matter For Your Brand

April 1, 2021 | Elizabeth Fuhrmann

When you think of a brand, what do you think of? Most can probably think of a logo, like the distinctive Nike “swoosh”. But brands interact with their audience far…

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Luminus snagged six silver awards at this year's AAF Buffalo ADDYs

Luminus Snagged Six Silver Awards At This Year’s AAF Buffalo ADDYs

March 22, 2021 | Tim Bouchard

This year’s ADDYs was brought out of the underground and held outside for the first time – at the Transit Drive-In.  The “Adfamous” AAF Buffalo ADDYs brought a bit of…

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How to Approach Rebranding Logo Design For a Well-Known Brand

How to Approach Rebranding Logo Design For a Well-Known Brand

May 21, 2020 | Tim Bouchard

There’s always a bit of apprehension when considering how to approach rebranding logo design for a well-known brand. Usually due to the age, reputation, and recognition of the company in…

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Luminus 2020 ADDY Winning Creative Work

Luminus “Steals” Two Golds & Two Silvers at 2020 ADDYs Underground

March 9, 2020 | Tim Bouchard

This year’s AAF Buffalo “ADDYs Underground” was on the hush hush to avoid getting caught by the fuzz and still throw a huge party prohibition style! (more…)…

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