Branding

Is performance marketing dead?
Digital performance marketing is the best isn’t it? Inexpensive clicks, direct call-to-actions, and fully trackable campaigns from impression to conversion. It’s so easy… or is it? Between privacy policies and…

Benefits of a Website Redesign: Our Website Autobiography
Websites. Gotta have ‘em right? They aren’t cheap, take a long time to produce, require a large effort, and come with some level of risk. A website redesign is a…

It’s the Holiday Season, Are Your Favorite Brands OK?
When it comes to the ugly Christmas sweater trend, there’s not a lot we haven’t seen. Especially from big brands. Progressive Auto Insurance has a sweater with their brand mascot,…

Do Emojis Have a Place In Marketing?
Emojis have gained popularity over the last several years, but using images as a part of language has been done for generations. Think of cave paintings or hieroglyphics: archaic civilizations…

Why Google Reviews Are So Important For Your Business
Getting reviews for your business has always been an important tool to attracting new customers, as well as retaining them. While certain platforms like Yelp and TripAdvisor have been around…

Luminus Team Feature: Tess Felton
As a smaller agency, every member of the Luminus team is just as vital as the next. We rely on each other to get the job done, we lean on…

Why Voice and Tone Matter For Your Brand
When you think of a brand, what do you think of? Most can probably think of a logo, like the distinctive Nike “swoosh”. But brands interact with their audience far…

Luminus Snagged Six Silver Awards At This Year’s AAF Buffalo ADDYs
This year’s ADDYs was brought out of the underground and held outside for the first time – at the Transit Drive-In. The “Adfamous” AAF Buffalo ADDYs brought a bit of…

How to Approach Rebranding Logo Design For a Well-Known Brand
There’s always a bit of apprehension when considering how to approach rebranding logo design for a well-known brand. Usually due to the age, reputation, and recognition of the company in…

Luminus “Steals” Two Golds & Two Silvers at 2020 ADDYs Underground
This year’s AAF Buffalo “ADDYs Underground” was on the hush hush to avoid getting caught by the fuzz and still throw a huge party prohibition style! (more…)…