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Actionable insights from our team of digital marketing and creative experts to educate and inspire your work.

Taking Risks in Digital Marketing Doesn’t Always Work & That’s OK
Advertising, Branding, Design, Marketing, SEO February 08, 2020 | Tim Bouchard

Taking Risks in Digital Marketing Doesn’t Always Work & That’s OK

As children we were all encouraged by our parents, coaches and teachers to “learn from our mistakes” and “get back on the horse after you fall.” No this isn’t quite the same as the “everyone Read More

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Monthly blog articles, videos, and actionable insights decoding the mystery that shrouds branding and digital marketing delivered straight to your inbox.

Taking Risks in Digital Marketing Doesn’t Always Work & That’s OK
Advertising, Branding, Design, Marketing, SEO February 08, 2020 | Tim Bouchard

Taking Risks in Digital Marketing Doesn’t Always Work & That’s OK

As children we were all encouraged by our parents, coaches and teachers to “learn from our mistakes” and “get back on the horse after you fall.” No this isn’t quite the same as the “everyone Read More

How To Support Building Materials Distributor Marketing
Advertising, Branding, Design, Marketing, Tips & Tricks November 06, 2019 | Tim Bouchard

How To Support Building Materials Distributor Marketing

The ability to support building materials distributor marketing efforts is often overlooked despite many product manufacturers taking the time and effort to improve their own branding and marketing strategies. Brand strategy starts at the top. Key Read More

What's Included in a Strategic Marketing Plan Process
Advertising, Branding, Marketing, Tips & Tricks October 29, 2019 | Tim Bouchard

What’s Included in a Strategic Marketing Plan Process

Defining and documenting critical elements included in a strategic marketing plan sets the stage for a truly differentiated approach to success within your market. An effective strategic marketing plan should include exercises and documentation meant to Read More

Building Materials B2B Marketing & B2C Marketing's Funny Relationship
Advertising, Branding, Marketing September 25, 2019 | Tim Bouchard

Building Materials B2B Marketing & B2C Marketing’s Funny Relationship

In building materials B2B marketing and B2C marketing, two different persona audiences are attracted to products in the same way, but buy them completely differently. So let's take a look at the situations and pain Read More

Branding, Marketing October 21, 2016 | Dan Bauer

Revving Up Your Social Media with Cause-Related Marketing

A social media profile is a direct extension of your business, and potentially the first point of contact for a large percentage of your audience. Does your social media account look more like a ghost Read More

Branding, Marketing September 15, 2016 | Dan Bauer

The Purpose of a Mission Statement

We build brands and brands have a lot of components. Some are tangible and obvious: the logo, the website, the brochure. Some, though, are a little harder to grasp, and almost none are as difficult Read More

Branding August 11, 2016 | Dan Bauer

Why Naming a Brand is So Hard

Nameberry.com is a website totally devoted to the art of naming babies. There’s an entire active forum where parents who can’t decide on a name can interact with “Nameberries” who will help you brainstorm potential names Read More

Branding August 05, 2016 | Dan Bauer

The Simple Question I Ask Every Client

I ask new clients one simple question when I'm trying to figure out how to help them. "Why do you deserve this?" By "this," I mean whatever successful outcome they're asking me to produce. Do they want Read More

Advertising, Branding, Marketing July 15, 2016 | Dan Bauer

Why You Need to Find an Enemy for Your Brand

Here are three stories: I had a dream last night that I was driving. I had a dream last night that I was driving, but I didn’t have any hands. I had a dream last Read More

Branding, Design, Tips & Tricks, Web Design April 26, 2016 | Tim Bouchard

Accurately Quote Design Using Golden Mean Pricing [eBook]

We've all been there before. You’ve been approached to work on a project as a freelancer or small business owner. The client has unloaded a ton of information during a sit down that you have Read More