Branding

Getting reviews for your business has always been an important tool to attracting new customers, as well as retaining them. While certain platforms like Yelp and TripAdvisor have been around…

As a smaller agency, every member of the Luminus team is just as vital as the next. We rely on each other to get the job done, we lean on…

When you think of a brand, what do you think of? Most can probably think of a logo, like the distinctive Nike “swoosh”. But brands interact with their audience far…

This year’s ADDYs was brought out of the underground and held outside for the first time – at the Transit Drive-In.  The “Adfamous” AAF Buffalo ADDYs brought a bit of…

There’s always a bit of apprehension when considering how to approach rebranding logo design for a well-known brand. Usually due to the age, reputation, and recognition of the company in…

This year’s AAF Buffalo “ADDYs Underground” was on the hush hush to avoid getting caught by the fuzz and still throw a huge party prohibition style! (more…)…

The value of branding constantly comes up in conversations we have with potential clients that are looking for a better way to chart a path forward for their marketing, sales,…

As children we were all encouraged by our parents, coaches and teachers to “learn from our mistakes” and “get back on the horse after you fall.” No this isn’t quite…

The ability to support building materials distributor marketing efforts is often overlooked despite many product manufacturers taking the time and effort to improve their own branding and marketing strategies. (more…)…

Defining and documenting critical elements included in a strategic marketing plan sets the stage for a truly differentiated approach to success within your market. (more…)…