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Actionable insights from our team of digital marketing and creative experts to educate and inspire your work.

The Google Page Experience Algorithm Update's Impact on SEO | Google Lighthouse Developer Tools | Google PageSpeed
Marketing, SEO, Web Design December 13, 2021 | Tim Bouchard / John Connelly

The Google Page Experience Algorithm Update’s Impact on SEO

The Google Page Experience algorithm update was introduced in August of 2021. It brings one of the more aggressive updates that Google has taken in an attempt to separate the contenders from the pretenders in Read More

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The Google Page Experience Algorithm Update's Impact on SEO | Google Lighthouse Developer Tools | Google PageSpeed
Marketing, SEO, Web Design December 13, 2021 | Tim Bouchard / John Connelly

The Google Page Experience Algorithm Update’s Impact on SEO

The Google Page Experience algorithm update was introduced in August of 2021. It brings one of the more aggressive updates that Google has taken in an attempt to separate the contenders from the pretenders in Read More

Luminus Earns Three Silvers at 2019 ADDYs
Buffalo, Design, Press Releases, Web Design March 04, 2019 | Tim Bouchard

Luminus Earns Three Silvers at 2019 ADDYs

This year's AAF Buffalo "Saints + Sinners" ADDYs brought glitz, glam, dancing, and Stan. The LumiFam hit the awards all swagged out ready to party with the industry. As we have each year, the Read More

Buffalo, Community, Web Design May 02, 2016 | Tim Bouchard

WordCamp Buffalo 2016 Recap

Another WordCamp Buffalo conference has come and gone. Congratulations to Ron Brennan, Dominic Licata, Andy Staple, Ben Dunkle, and Michelle Ames for organizing a great event. This year was special for me for two reasons; First, I spoke at this year’s event, Read More

Design, Tips & Tricks, Web Design May 01, 2016 | Dan Bauer / Tommy Creenan

What To Expect When You’re Expecting A Responsive Website

This article is intended not for those who work on the web, but for those who are hiring someone to build a responsive website for them. This article will help explain to business owners *how* Read More

Branding, Design, Tips & Tricks, Web Design April 26, 2016 | Tim Bouchard

Accurately Quote Design Using Golden Mean Pricing [eBook]

We've all been there before. You’ve been approached to work on a project as a freelancer or small business owner. The client has unloaded a ton of information during a sit down that you have Read More

Advertising, Branding, Buffalo, Community, Press Releases, Web Design April 13, 2016

We Are Very, Very Proud of the District 2 Regional Addy Winners from Buffalo

We got our hands on the breakdown of this year's regional Addy's winners from Buffalo. Regionals are a big deal. Locally, we all go up against each other, which is exciting and inspiring and intoxicating. Regionally, Read More

Branding, Design, Web Design March 08, 2016 | Dan Bauer

Combining SVG & Contour Drawing to Make Druthers Druthers

The Project: Create a vertical scrolling animation that tells the origin story of the Druthers brewpub in Saratoga Springs, NY. The Idea: Use SVG animation to create an interactive experience that still performs well across a range of Read More

Advertising, Branding, Community, Design, Web Design March 07, 2016 | Dan Bauer

This is What It’s Like to Win Gold at the American Advertising Awards

1. You and a handful of your best friends get dressed to the nines and show up at the Statler. 2. You admire the chandeliers; you admire the staggering assembly of talent; you admire the generous Read More

Design, Tips & Tricks, Web Design March 04, 2016 | Dan Bauer

Five Types of Clients and How to Manage Them (As Inspired by The Office)

As designers of both print and the web, most of our professional responsibilities seem to revolve around aesthetic decisions – which typeface will look most legible at this resolution, or which color scheme will effectively Read More

Design, Web Design February 26, 2016 | Tim Bouchard

Balancing Bleeding Edge Creative Ideals with Client Project Objectives

This post is part of a broader conversation called The Shift, started by Dayton web design company Sparkbox. To read more posts in this series, browse the #startYourShift hashtag on Twitter. This month's topic: Compromise. Balancing Project Needs Read More