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Web Design

Actionable insights from our team of marketing and creative expoerts to educate and inspire your work.
What are content-driven organic one-line Google sitelinks?

Updated: What are content-driven organic one-line Google sitelinks?

October 24, 2022 | Tim Bouchard

Updated 10/22/2024 On November 21st, 2024 Google will no longer be displaying the sitelinks search box. Sitelinks themselves will still be available as described below. This is essentially another move…

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What’s in a Home Page: Facts & Myths

What’s in a Home Page: Facts & Myths

October 18, 2022 | Tess Felton

The home page is one of the most misunderstood pages of modern websites. In some ways the most critical page, in other ways a skipped-over obligatory page, your homepage serves…

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Google's Helpful Content Update Explained

Google’s Helpful Content Update Explained

September 26, 2022 | Tim Bouchard

While it’s no secret Google would rather keep you on their site than click-off to another, they do still have a motivation to improve the quality of search results that…

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what is strategic digital marketing services | digital marketing agency

What Is Strategic Digital Marketing?

July 12, 2022 | Tim Bouchard

There are a few typical reactions we get when we tell people what we do. The most common is “Oh, we’ve tried digital marketing and it doesn’t work for us.”…

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Stock Photos or Custom Photos - Which Is Right for Your Website? | Stock Photography | Custom Photography

Stock Photos or Custom Photos – Which Is Right for Your Website?

June 9, 2022 | Tess Felton

There is probably nothing more consistently mocked in the marketing world than stock photography. Whether it’s Women Laughing Alone With Salad, Hands Pointing at Computer Screen, or Upward Trending Graph…

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Website Content Planning: The Key to Writing Better Copy for Websites

March 14, 2022 | Tess Felton

When it’s time to rebuild or update your website, everyone has a sense of the basics: we need someone to design it, someone to build it, and stuff to put…

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Benefits of a Website Redesign: Our Website Autobiography | Luminus Website Redesigns

Benefits of a Website Redesign: Our Website Autobiography

February 28, 2022 | Tim Bouchard

Websites. Gotta have ‘em right? They aren’t cheap, take a long time to produce, require a large effort, and come with some level of risk. A website redesign is a…

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How To Make A Website One Of Your Best Marketing Tools

How To Make A Website One Of Your Best Marketing Tools

January 17, 2022 | Tim Bouchard

It’s no secret that marketing has started to lean heavily into the digital advertising and engagement channels of search, social, and web publications. All of this has opened up the…

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Critical Elements For Optimized Landing Page Design | Landing Page SEO Tactics

Critical Elements For Optimized Landing Page Design

January 3, 2022 | Tim Bouchard

An optimized landing page design is an incredibly valuable tool in the inbound marketing and sales toolbox. Unfortunately, it’s all too common to see website pages that are labeled as…

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The Google Page Experience Algorithm Update's Impact on SEO | Google Lighthouse Developer Tools | Google PageSpeed

The Google Page Experience Algorithm Update’s Impact on SEO

December 13, 2021 | Tim Bouchard / John Connelly

The Google Page Experience algorithm update was introduced in August of 2021. It brings one of the more aggressive updates that Google has taken in an attempt to separate the…

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