Actionable insights from our team of digital marketing and creative experts to educate and inspire your work.
It’s no secret that marketing has started to lean heavily into the digital advertising and engagement channels of search, social, and web publications. All of this has opened up the world of cost-effective, efficient, highly-targeted, …Read More
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It’s no secret that marketing has started to lean heavily into the digital advertising and engagement channels of search, social, and web publications. All of this has opened up the world of cost-effective, efficient, highly-targeted, …Read More
An optimized landing page design is an incredibly valuable tool in the inbound marketing and sales toolbox. Unfortunately, it’s all too common to see website pages that are labeled as “landing pages” underperforming. It leaves …Read More
The Google Page Experience algorithm update was introduced in August of 2021. It brings one of the more aggressive updates that Google has taken in an attempt to separate the contenders from the pretenders in …Read More
This year's AAF Buffalo "Saints + Sinners" ADDYs brought glitz, glam, dancing, and Stan. The LumiFam hit the awards all swagged out ready to party with the industry. As we have each year, the …Read More
Another WordCamp Buffalo conference has come and gone. Congratulations to Ron Brennan, Dominic Licata, Andy Staple, Ben Dunkle, and Michelle Ames for organizing a great event. This year was special for me for two reasons; First, I spoke at this year’s event, …Read More
This article is intended not for those who work on the web, but for those who are hiring someone to build a responsive website for them. This article will help explain to business owners *how* …Read More
We've all been there before. You’ve been approached to work on a project as a freelancer or small business owner. The client has unloaded a ton of information during a sit down that you have …Read More
We got our hands on the breakdown of this year's regional Addy's winners from Buffalo. Regionals are a big deal. Locally, we all go up against each other, which is exciting and inspiring and intoxicating. Regionally, …Read More
The Project: Create a vertical scrolling animation that tells the origin story of the Druthers brewpub in Saratoga Springs, NY. The Idea: Use SVG animation to create an interactive experience that still performs well across a range of …Read More
1. You and a handful of your best friends get dressed to the nines and show up at the Statler. 2. You admire the chandeliers; you admire the staggering assembly of talent; you admire the generous …Read More