Web Design
Stock Photos or Custom Photos – Which Is Right for Your Website?
There is probably nothing more consistently mocked in the marketing world than stock photography. Whether it’s Women Laughing Alone With Salad, Hands Pointing at Computer Screen, or Upward Trending Graph…
Website Content Planning: The Key to Writing Better Copy for Websites
When it’s time to rebuild or update your website, everyone has a sense of the basics: we need someone to design it, someone to build it, and stuff to put…
Benefits of a Website Redesign: Our Website Autobiography
Websites. Gotta have ‘em right? They aren’t cheap, take a long time to produce, require a large effort, and come with some level of risk. A website redesign is a…
How To Make A Website One Of Your Best Marketing Tools
It’s no secret that marketing has started to lean heavily into the digital advertising and engagement channels of search, social, and web publications. All of this has opened up the…
Critical Elements For Optimized Landing Page Design
An optimized landing page design is an incredibly valuable tool in the inbound marketing and sales toolbox. Unfortunately, it’s all too common to see website pages that are labeled as…
The Google Page Experience Algorithm Update’s Impact on SEO
The Google Page Experience algorithm update was introduced in August of 2021. It brings one of the more aggressive updates that Google has taken in an attempt to separate the…
Luminus Earns Three Silvers at 2019 ADDYs
This year’s AAF Buffalo “Saints + Sinners” ADDYs brought glitz, glam, dancing, and Stan. The LumiFam hit the awards all swagged out ready to party with the industry. (more…)…
WordCamp Buffalo 2016 Recap
Another WordCamp Buffalo conference has come and gone. Congratulations to Ron Brennan, Dominic Licata, Andy Staple, Ben Dunkle, and Michelle Ames for organizing a great event. This year was special for me for two reasons; First,…
What To Expect When You’re Expecting A Responsive Website
This article is intended not for those who work on the web, but for those who are hiring someone to build a responsive website for them. This article will help…
Accurately Quote Design Using Golden Mean Pricing [eBook]
We’ve all been there before. You’ve been approached to work on a project as a freelancer or small business owner. The client has unloaded a ton of information during a…