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Actionable insights from our team of marketing and creative experts to educate and inspire your work.

Design, Web Design February 26, 2016 | Tim Bouchard

Balancing Bleeding Edge Creative Ideals with Client Project Objectives

This post is part of a broader conversation called The Shift, started by Dayton web design company Sparkbox. To read more posts in this series, browse the #startYourShift hashtag on Twitter. This month's topic: Compromise. Balancing Project Needs Read More

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Design, Web Design February 26, 2016 | Tim Bouchard

Balancing Bleeding Edge Creative Ideals with Client Project Objectives

This post is part of a broader conversation called The Shift, started by Dayton web design company Sparkbox. To read more posts in this series, browse the #startYourShift hashtag on Twitter. This month's topic: Compromise. Balancing Project Needs Read More

Advertising, Tips & Tricks February 18, 2016 | Dan Bauer

3 Definitions That Will Transform Your Leads

When I first started working with business owners on their digital marketing campaigns, I was amazed to learn that many of my clients weren’t hurting for leads when they first called me. No, they had Read More

Web Design January 29, 2016 | Dan Bauer

Web Accessibility is a Duty, Not an Option

This post is part of a broader conversation called The Shift, started by Dayton web design company Sparkbox. To read more posts in this series, browse the #startYourShift hashtag on Twitter. This month's topic: how Read More

Random December 04, 2015 | Dan Bauer

A Weird Little YouTube Scam

Earlier today, our developer, John Connelly, jumped six feet back from his keyboard. “What in the world?” I rolled over to his desk where I was greeted with a Chrome window featuring a blue screen of death Read More

Advertising November 27, 2015 | Dan Bauer

3 Black Friday Myths Dispelled with Google Data

Black Friday is easy to hate for a variety of concrete and abstract reasons. On one hand, it’s a false consumerist holiday add-on that forces underpaid retail workers to labor Herculean hours so that folks who Read More

Advertising, Branding November 24, 2015 | Dan Bauer

Depaul UK’s New Ad Campaign Fights Youth Homelessness by Making You Feel Bad, Then Better

Depaul UK’s new poster campaign is brilliant in its manipulation of many complex affects at once, pivoting primarily on its use of space. It asks the reader for an inordinate amount of attention when considered in Read More

SEO, Tips & Tricks November 20, 2015 | Dan Bauer

The Complete Guide to “Merging” Google+ Local & Brand Pages

Like many businesses, LUMINUS had two Google+ pages for a long time: a Brand page and a Local page. And like many businesses, it took us longer than it should have to figure out to Read More

Press Releases, Community August 14, 2015

Tim Bouchard joins Buffalo Ad Club Board of Directors

Earlier this year Tim was voted to the Board of Directors for the Advertising Club of Buffalo. In July preparations for the new calendar year (for the club) began and this month starts the launch Read More

Press Releases, Advertising, Branding, Web Design June 16, 2015

The New LUMINUS! Branding and Digital Marketing for All!

In 2007 Mike and I started a journey in the world of creative services. We saw an opportunity to work together and strengthen each other's talents as well as offer top notch talent to budding Read More

Press Releases, Branding, Web Design March 09, 2015

Luminus earns a 2015 Gold Addy

We're proud to announce that Luminus Media earned a Gold award at the 2015 WNY ADDYs in the Digital Advertising Services category. Our work on the Montante Solar website & online animation stood out from the competition Read More