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Actionable insights from our team of marketing and creative expoerts to educate and inspire your work.

3 Definitions That Will Transform Your Leads

February 18, 2016 | Dan Bauer

When I first started working with business owners on their digital marketing campaigns, I was amazed to learn that many of my clients weren’t hurting for leads when they first…

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Web Accessibility is a Duty, Not an Option

January 29, 2016 | Dan Bauer

This post is part of a broader conversation called The Shift, started by Dayton web design company Sparkbox. To read more posts in this series, browse the #startYourShift hashtag on…

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A Weird Little YouTube Scam

December 4, 2015 | Dan Bauer

Earlier today, our developer, John Connelly, jumped six feet back from his keyboard. “What in the world?” I rolled over to his desk where I was greeted with a Chrome…

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3 Black Friday Myths Dispelled with Google Data

November 27, 2015 | Dan Bauer

Black Friday is easy to hate for a variety of concrete and abstract reasons. On one hand, it’s a false consumerist holiday add-on that forces underpaid retail workers to labor…

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Tim Bouchard joins Buffalo Ad Club Board of Directors

August 14, 2015 |

Earlier this year Tim was voted to the Board of Directors for the Advertising Club of Buffalo. In July preparations for the new calendar year (for the club) began and…

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The New LUMINUS! Branding and Digital Marketing for All!

June 16, 2015 |

In 2007 Mike and I started a journey in the world of creative services. We saw an opportunity to work together and strengthen each other’s talents as well as offer…

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Luminus earns a 2015 Gold Addy

March 9, 2015 |

We’re proud to announce that Luminus Media earned a Gold award at the 2015 WNY ADDYs in the Digital Advertising Services category. Our work on the Montante Solar website & online…

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Luminus Thoughts: Best and Worst 2015 Super Bowl Ads

February 2, 2015 |

The time is upon us once again – the day after the Super Bowl. Bellies full on nachos, talk about the halftime performance (Missy Elliot, eh?), and the winners and…

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Luminus Media’s Epic 2014 Recap!

January 2, 2015 | Tim Bouchard

HAPPY NEW YEAR! It was an AMAZING year at Luminus Media in 2014! We worked on some stellar projects like the Crown Energy Services website & commercial videos and the Gintzler International family of websites (4…

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Google shows Mobile-Friendly tag in Search Results

November 25, 2014 |

Recently we posted a link on Twitter and Facebook to the Google press release regarding their rollout of the new “Mobile-Friendy” tag in their search results. This not only improves…

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