Luminus earns a 2015 Gold Addy

We’re proud to announce that Luminus Media earned a Gold award at the 2015 WNY ADDYs in the Digital Advertising Services category. Our work on the Montante Solar website & online animation stood out from the competition for the 2014 work year.

Award Credits:

  • Design: Mike LaDuca, Josh Mullin
  • Web Coding & Animation: Tommy Creenan
  • Programming: Tim Bouchard
  • And everyone else, because we get feedback from our entire team before presenting & releasing work

Needless to say, being our first time entered into the ADDYs, we’re thrilled and can’t wait to make more great work this year that we’ll enter into next year’s show!

Shout out to Christian Campos at T.M. Montane for his enthusiasm and freedom to let us explore creative ways to present the world of solar energy to the world. It certainly paid off!

View the site, starting with the awesome “How Solar Works” page here:

Luminus Thoughts: Best and Worst 2015 Super Bowl Ads

The time is upon us once again – the day after the Super Bowl. Bellies full on nachos, talk about the halftime performance (Missy Elliot, eh?), and the winners and losers of not just the big game but of the commercials as well.

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Luminus Media’s Epic 2014 Recap!


It was an AMAZING year at Luminus Media in 2014! We worked on some stellar projects like the Crown Energy Services website & commercial videos and the Gintzler International family of websites (4 in total) for their rebranding effort. We did some new killer animations for one of the Montante websites for Montante Solar’s “How Solar Works” page.

Along the way we also doubled our staff welcoming Josh, Katie, and John to the team. We doubled our completed projects in all areas of design and marketing that we produce. We also expanded our service offerings to become more of a complete solution for businesses in need of initial branding, re-branding, or design specific support for all of their visual assets.

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Google shows Mobile-Friendly tag in Search Results

Recently we posted a link on Twitter and Facebook to the Google press release regarding their rollout of the new “Mobile-Friendy” tag in their search results. This not only improves the user experience on Google directing them to the most mobile friendly websites available in the search, but also benefits those that have taken steps to redevelop their current or new websites to respond to a variety of device sizes to benefit their visitors’ experience.

There are a lot of websites designed & built between 2010-2012 that while not appearing out dated in terms of looks are out dated in terms of structure. Namely, being able to respond to the visitors devices screen size and collapse vertically as needed. Even sites in our portfolio from that time period follow into this category.

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Luminus Media adds PHP Developer John Connelly to the Team!

Luminus media is excited to announce the addition of our newest php developer John Connelly!

John will take over the integral programming step of our website production process where we take the custom wireframe and bring it to life.

John has a background in coding as well and adds a bit of a “jack of all trades” skill set to our arsenal.

John will also be making his mark by evaluating and developing new features for our websites to improve user experience.

Microsoft to end legacy Internet Explorer support in 2016

Introducing the end of legacy Microsoft Internet Explorer Support

I know I’m late on this news but web developers everywhere rejoice! Microsoft has finally decided to act like every other browser organization in the world and start requiring non-enterprise users to use the most recent version of their browser and no longer offer support or patches for older versions.

It’s a well known fact Microsoft has lacked in the progression of browser standards for the last decade. IE6 was a great browser, in 2001, but once the open-source movement and Google got involved Microsoft became the dud of the bunch.

This year Microsoft announced that in January 2016 they will end security support for IE9 and lower giving into the reality that the browsers just aren’t secure or capable of running modern websites properly.

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Buffalo’s Worst Website Winner: Buffalo Research!

Buffalo’s Worst Website contest has come to an end and the people of Buffalo have spoken. Out of multiple entries and five finalists, the winner of the 2014 Buffalo’s Worst Website contest is, Cynthia Van Ness from Buffalo Research!
Cynthia Van Ness runs the website, Buffalo Research and lives and breathes the Buffalo spirit. Cynthia entered the contest looking for a solution to make her site a little more user friendly and easy to navigate. Currently, the site holds massive amounts of data collected to provide to the public about the history of Buffalo.

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Illustration Time Lapse

Ever wonder how our Illustration process works? Our Creative Director, Michael LaDuca creates a time-lapse video of an illustration in progress!

Check it out!

Responsive Logo Design. Wait, WHAT !?!

Responsive  [re·spon·sive] adjective:  Reacting in a desired or positive way / quick to react or respond.

When we hear “responsive” we think web, right? It’s 2014 after all, responsive now means that a website will adapt to all devices and browser sizes.

As designers, we love this concept. It allows us to create one design which will be pushed to multiple mediums and will fluidly adjust and therefore have more staying power than traditional web design.

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Rustbelt Refresh Refreshed: The Programming Angle

So June 6th the Luminus Media team traveled to good old Cleveland, OH in search of some inspiration, motivation, and insight into the outside world. It truly is “refreshing” to hear about what other people are doing outside of the project bubble of your own studio.

So I just wanted to summarize and note what I took away from a few of the speakers. How I see it helping us grow and better the services and interactions we have with our clients in our workflow.

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