SEO

An optimized landing page design is an incredibly valuable tool in the inbound marketing and sales toolbox. Unfortunately, it’s all too common to see website pages that are labeled as “landing pages” underperforming. It leaves …Read More

The Google Page Experience algorithm update was introduced in August of 2021. It brings one of the more aggressive updates that Google has taken in an attempt to separate the contenders from the pretenders in …Read More

We often hear from prospective clients that SEO hasn’t worked for them in the past, or it’s too "hacky," or takes too long. In most cases they have some justification for thinking that way, but …Read More

Getting reviews for your business has always been an important tool to attracting new customers, as well as retaining them. While certain platforms like Yelp and TripAdvisor have been around for some time, Google Reviews …Read More

As children we were all encouraged by our parents, coaches and teachers to “learn from our mistakes” and “get back on the horse after you fall.” No this isn’t quite the same as the “everyone …Read More

Like many businesses, LUMINUS had two Google+ pages for a long time: a Brand page and a Local page. And like many businesses, it took us longer than it should have to figure out to …Read More

Recently we posted a link on Twitter and Facebook to the Google press release regarding their rollout of the new "Mobile-Friendy" tag in their search results. This not only improves the user experience on Google …Read More

"Mobile ready websites increase sales" It's a bold statement, but one that can be said with more confidence as each day passes in this new smartphone encouraged "instant access" world we live in. THE MOBILE MARKET TAKES …Read More

The world of website standards is constantly changing. With the introduction of new devices literally every year, the browsers that accompany them, and the varying screen sizes, you can never really know how someone will …Read More