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Actionable insights from our team of marketing and creative expoerts to educate and inspire your work.
Taking Risks in Digital Marketing Doesn’t Always Work & That’s OK

Taking Risks in Digital Marketing Doesn’t Always Work & That’s OK

February 8, 2020 | Tim Bouchard

As children we were all encouraged by our parents, coaches and teachers to “learn from our mistakes” and “get back on the horse after you fall.” No this isn’t quite…

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How To Support Building Materials Distributor Marketing

How To Support Building Materials Distributor Marketing

November 6, 2019 | Tim Bouchard

The ability to support building materials distributor marketing efforts is often overlooked despite many product manufacturers taking the time and effort to improve their own branding and marketing strategies. (more…)…

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What's Included in a Strategic Marketing Plan Process

What’s Included in a Strategic Marketing Plan Process

October 29, 2019 | Tim Bouchard

Defining and documenting critical elements included in a strategic marketing plan sets the stage for a truly differentiated approach to success within your market. (more…)…

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Building Materials B2B Marketing & B2C Marketing's Funny Relationship

Building Materials B2B Marketing & B2C Marketing’s Funny Relationship

September 25, 2019 | Tim Bouchard

In building materials B2B marketing and B2C marketing, two different persona audiences are attracted to products in the same way, but buy them completely differently. So let’s take a look…

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A Copywriter's First Addys

A Copywriter’s First Addys

March 2, 2018 | Tess Felton

I am an enthusiastic award skeptic. I wish I could say that I’m one of those English majors who always knows the answers to the Shakespeare clues in crossword puzzles,…

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Snapchat’s Update Explained

Snapchat’s Update Explained

January 25, 2018 | Gretchen Rosenberger

What’s up with Snapchat? This quick-paced social network has been struggling to find its raison d’être over the last few years. With a core user group of millennial females, its…

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I hate the American Advertising Awards a little bit. Here's why.

I hate the American Advertising Awards a little bit. Here’s why.

March 13, 2017 | Dan Bauer

As a social occasion, they’re great. You get all of Buffalo’s ad people in a room with hors d’oeuvres and an open bar and you’ll probably have a good time….

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3 Simple Ways to Use Video to Promote Your Business

3 Simple Ways to Use Video to Promote Your Business

November 4, 2016 | Dan Bauer

This morning, before getting out of bed or even fully opening my eyes, I found myself reaching for my iPhone to clear away all of the little red notifications. I…

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Why You Need to Find an Enemy for Your Brand

July 15, 2016 | Dan Bauer

Here are three stories: I had a dream last night that I was driving. I had a dream last night that I was driving, but I didn’t have any hands….

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We Are Very, Very Proud of the District 2 Regional Addy Winners from Buffalo

April 13, 2016 |

We got our hands on the breakdown of this year’s regional Addy’s winners from Buffalo. Regionals are a big deal. Locally, we all go up against each other, which is…

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