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Actionable insights from our team of digital marketing and creative experts to educate and inspire your work.

Advertising, Branding, Community, Design, Web Design March 07, 2016 | Dan Bauer

This is What It’s Like to Win Gold at the American Advertising Awards

1. You and a handful of your best friends get dressed to the nines and show up at the Statler. 2. You admire the chandeliers; you admire the staggering assembly of talent; you admire the generous Read More

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Monthly blog articles, videos, and actionable insights decoding the mystery that shrouds branding and digital marketing delivered straight to your inbox.

Advertising, Branding, Community, Design, Web Design March 07, 2016 | Dan Bauer

This is What It’s Like to Win Gold at the American Advertising Awards

1. You and a handful of your best friends get dressed to the nines and show up at the Statler. 2. You admire the chandeliers; you admire the staggering assembly of talent; you admire the generous Read More

Advertising, Tips & Tricks February 18, 2016 | Dan Bauer

3 Definitions That Will Transform Your Leads

When I first started working with business owners on their digital marketing campaigns, I was amazed to learn that many of my clients weren’t hurting for leads when they first called me. No, they had Read More

Advertising November 27, 2015 | Dan Bauer

3 Black Friday Myths Dispelled with Google Data

Black Friday is easy to hate for a variety of concrete and abstract reasons. On one hand, it’s a false consumerist holiday add-on that forces underpaid retail workers to labor Herculean hours so that folks who Read More

Advertising, Branding November 24, 2015 | Dan Bauer

Depaul UK’s New Ad Campaign Fights Youth Homelessness by Making You Feel Bad, Then Better

Depaul UK’s new poster campaign is brilliant in its manipulation of many complex affects at once, pivoting primarily on its use of space. It asks the reader for an inordinate amount of attention when considered in Read More

Advertising, Branding, Press Releases, Web Design June 16, 2015

The New LUMINUS! Branding and Digital Marketing for All!

In 2007 Mike and I started a journey in the world of creative services. We saw an opportunity to work together and strengthen each other's talents as well as offer top notch talent to budding Read More

Advertising, Branding February 02, 2015

Luminus Thoughts: Best and Worst 2015 Super Bowl Ads

The time is upon us once again - the day after the Super Bowl. Bellies full on nachos, talk about the halftime performance (Missy Elliot, eh?), and the winners and losers of not just the Read More