Please ensure Javascript is enabled for purposes of website accessibility
Menu

Read up!

Advertising

Actionable insights from our team of digital marketing and creative experts to educate and inspire your work.

I hate the American Advertising Awards a little bit. Here's why.
Advertising, Buffalo, Community, Random March 13, 2017 | Dan Bauer

I hate the American Advertising Awards a little bit. Here’s why.

As a social occasion, they’re great. You get all of Buffalo’s ad people in a room with hors d'oeuvres and an open bar and you’ll probably have a good time. As a professional showcase, they’re unmatched. Read More

//decoded by Luminus

Monthly blog articles, videos, and actionable insights decoding the mystery that shrouds branding and digital marketing delivered straight to your inbox.

"*" indicates required fields

I hate the American Advertising Awards a little bit. Here's why.
Advertising, Buffalo, Community, Random March 13, 2017 | Dan Bauer

I hate the American Advertising Awards a little bit. Here’s why.

As a social occasion, they’re great. You get all of Buffalo’s ad people in a room with hors d'oeuvres and an open bar and you’ll probably have a good time. As a professional showcase, they’re unmatched. Read More

3 Simple Ways to Use Video to Promote Your Business
Advertising, Marketing, Tips & Tricks, Video November 04, 2016 | Dan Bauer

3 Simple Ways to Use Video to Promote Your Business

This morning, before getting out of bed or even fully opening my eyes, I found myself reaching for my iPhone to clear away all of the little red notifications. I checked my to-do list for Read More

Advertising, Branding, Marketing July 15, 2016 | Dan Bauer

Why You Need to Find an Enemy for Your Brand

Here are three stories: I had a dream last night that I was driving. I had a dream last night that I was driving, but I didn’t have any hands. I had a dream last Read More

Advertising, Branding, Buffalo, Community, Press Releases, Web Design April 13, 2016

We Are Very, Very Proud of the District 2 Regional Addy Winners from Buffalo

We got our hands on the breakdown of this year's regional Addy's winners from Buffalo. Regionals are a big deal. Locally, we all go up against each other, which is exciting and inspiring and intoxicating. Regionally, Read More

Advertising, Branding, Marketing April 05, 2016 | Dan Bauer

How Identity Marketing Shapes B2B Content

I was reading a recent report from HubSpot and Buzzsumo that breaks down what types of content perform well for B2B and B2C marketing and one line in particular caught my eye: "The aim of a B2B company Read More

Advertising, Branding, Community, Design, Web Design March 07, 2016 | Dan Bauer

This is What It’s Like to Win Gold at the American Advertising Awards

1. You and a handful of your best friends get dressed to the nines and show up at the Statler. 2. You admire the chandeliers; you admire the staggering assembly of talent; you admire the generous Read More

Advertising, Tips & Tricks February 18, 2016 | Dan Bauer

3 Definitions That Will Transform Your Leads

When I first started working with business owners on their digital marketing campaigns, I was amazed to learn that many of my clients weren’t hurting for leads when they first called me. No, they had Read More

Advertising November 27, 2015 | Dan Bauer

3 Black Friday Myths Dispelled with Google Data

Black Friday is easy to hate for a variety of concrete and abstract reasons. On one hand, it’s a false consumerist holiday add-on that forces underpaid retail workers to labor Herculean hours so that folks who Read More

Advertising, Branding November 24, 2015 | Dan Bauer

Depaul UK’s New Ad Campaign Fights Youth Homelessness by Making You Feel Bad, Then Better

Depaul UK’s new poster campaign is brilliant in its manipulation of many complex affects at once, pivoting primarily on its use of space. It asks the reader for an inordinate amount of attention when considered in Read More

Advertising, Branding, Press Releases, Web Design June 16, 2015

The New LUMINUS! Branding and Digital Marketing for All!

In 2007 Mike and I started a journey in the world of creative services. We saw an opportunity to work together and strengthen each other's talents as well as offer top notch talent to budding Read More