Advertising

Taking Risks in Digital Marketing Doesn’t Always Work & That’s OK
As children we were all encouraged by our parents, coaches and teachers to “learn from our mistakes” and “get back on the horse after you fall.” No this isn’t quite…

How To Support Building Materials Distributor Marketing
The ability to support building materials distributor marketing efforts is often overlooked despite many product manufacturers taking the time and effort to improve their own branding and marketing strategies. (more…)…

What’s Included in a Strategic Marketing Plan Process
Defining and documenting critical elements included in a strategic marketing plan sets the stage for a truly differentiated approach to success within your market. (more…)…

Building Materials B2B Marketing & B2C Marketing’s Funny Relationship
In building materials B2B marketing and B2C marketing, two different persona audiences are attracted to products in the same way, but buy them completely differently. So let’s take a look…

A Copywriter’s First Addys
I am an enthusiastic award skeptic. I wish I could say that I’m one of those English majors who always knows the answers to the Shakespeare clues in crossword puzzles,…

Snapchat’s Update Explained
What’s up with Snapchat? This quick-paced social network has been struggling to find its raison d’être over the last few years. With a core user group of millennial females, its…

I hate the American Advertising Awards a little bit. Here’s why.
As a social occasion, they’re great. You get all of Buffalo’s ad people in a room with hors d’oeuvres and an open bar and you’ll probably have a good time….

3 Simple Ways to Use Video to Promote Your Business
This morning, before getting out of bed or even fully opening my eyes, I found myself reaching for my iPhone to clear away all of the little red notifications. I…
Why You Need to Find an Enemy for Your Brand
Here are three stories: I had a dream last night that I was driving. I had a dream last night that I was driving, but I didn’t have any hands….
We Are Very, Very Proud of the District 2 Regional Addy Winners from Buffalo
We got our hands on the breakdown of this year’s regional Addy’s winners from Buffalo. Regionals are a big deal. Locally, we all go up against each other, which is…