Marketing
What Is Strategic Digital Marketing?
There are a few typical reactions we get when we tell people what we do. The most common is “Oh, we’ve tried digital marketing and it doesn’t work for us.”…
Comparing Outbound vs Inbound Digital Marketing Strategies
The term “digital marketing” covers a wide variety of purposes, tactics, and channels. Often we see the historical understanding of traditional “advertising” clouding the understanding of what the purpose of…
SEO Content vs. SEM Cost-per-Click Value Comparison
Let’s be honest. When it comes to marketing, there is always an upfront cost to strategy, creative, and management of campaign efforts. Beyond that realization is the real question, what…
Why You Should Consider Hiring an Internal Marketing Director to Work With Your Marketing Agency
In the grand scheme of marketing, most organizations are, or eventually become, aware that in order to have any success, you’ll need someone dedicated to doing it. Strategizing. Planning. Executing….
Why is Google My Business So Important?
Google has a stranglehold on the online search market with 92% of search activity flowing through it. Throughout its history, Alphabet (the parent company) has used innovation and new features…
Website Content Planning: The Key to Writing Better Copy for Websites
When it’s time to rebuild or update your website, everyone has a sense of the basics: we need someone to design it, someone to build it, and stuff to put…
How Does Local SEO Impact Search Rankings?
Search Engine Optimization (SEO) is complicated enough as it is, but when another layer of hidden metrics for locality is added into the algorithm, it leads people to unintentionally believe…
How To Make A Website One Of Your Best Marketing Tools
It’s no secret that marketing has started to lean heavily into the digital advertising and engagement channels of search, social, and web publications. All of this has opened up the…
Critical Elements For Optimized Landing Page Design
An optimized landing page design is an incredibly valuable tool in the inbound marketing and sales toolbox. Unfortunately, it’s all too common to see website pages that are labeled as…
It’s the Holiday Season, Are Your Favorite Brands OK?
When it comes to the ugly Christmas sweater trend, there’s not a lot we haven’t seen. Especially from big brands. Progressive Auto Insurance has a sweater with their brand mascot,…