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Actionable insights from our team of digital marketing and creative experts to educate and inspire your work.

How To Support Building Materials Distributor Marketing
Advertising, Branding, Design, Marketing, Tips & Tricks November 06, 2019 | Tim Bouchard

How To Support Building Materials Distributor Marketing

The ability to support building materials distributor marketing efforts is often overlooked despite many product manufacturers taking the time and effort to improve their own branding and marketing strategies. Brand strategy starts at the top. Key Read More

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Monthly blog articles, videos, and actionable insights decoding the mystery that shrouds branding and digital marketing delivered straight to your inbox.

How To Support Building Materials Distributor Marketing
Advertising, Branding, Design, Marketing, Tips & Tricks November 06, 2019 | Tim Bouchard

How To Support Building Materials Distributor Marketing

The ability to support building materials distributor marketing efforts is often overlooked despite many product manufacturers taking the time and effort to improve their own branding and marketing strategies. Brand strategy starts at the top. Key Read More

What's Included in a Strategic Marketing Plan Process
Advertising, Branding, Marketing, Tips & Tricks October 29, 2019 | Tim Bouchard

What’s Included in a Strategic Marketing Plan Process

Defining and documenting critical elements included in a strategic marketing plan sets the stage for a truly differentiated approach to success within your market. An effective strategic marketing plan should include exercises and documentation meant to Read More

Building Materials Marketing Conversion Tactics
Marketing, Tips & Tricks October 18, 2019 | Tim Bouchard

Building Materials Marketing Conversion Tactics

Choosing which building materials marketing conversion tactic is right for your product relies on understanding your audience and their buyer’s journey. Imagine walking into the grocery store. Immediately, a store employee walks up to you with Read More

Building Materials B2B Marketing & B2C Marketing's Funny Relationship
Advertising, Branding, Marketing September 25, 2019 | Tim Bouchard

Building Materials B2B Marketing & B2C Marketing’s Funny Relationship

In building materials B2B marketing and B2C marketing, two different persona audiences are attracted to products in the same way, but buy them completely differently. So let's take a look at the situations and pain Read More

A LinkedIn Experiment: What Drives Social Media Engagement
Marketing, Social Media, Tips & Tricks February 14, 2018 | Tim Bouchard

A LinkedIn Experiment: What Drives Social Media Engagement

Over the last few months I’ve noticed a trend of strangely formatted posts on LinkedIn getting incredible engagement and landing in my feed. A few things caught my eye, so I decided to take matters Read More

Snapchat’s Update Explained
Advertising, Marketing, Social Media, Tips & Tricks January 25, 2018 | Gretchen Rosenberger

Snapchat’s Update Explained

What’s up with Snapchat? This quick-paced social network has been struggling to find its raison d'être over the last few years. With a core user group of millennial females, its audience can be hard to Read More

3 Simple Ways to Use Video to Promote Your Business
Advertising, Marketing, Tips & Tricks, Video November 04, 2016 | Dan Bauer

3 Simple Ways to Use Video to Promote Your Business

This morning, before getting out of bed or even fully opening my eyes, I found myself reaching for my iPhone to clear away all of the little red notifications. I checked my to-do list for Read More

Branding, Marketing October 21, 2016 | Dan Bauer

Revving Up Your Social Media with Cause-Related Marketing

A social media profile is a direct extension of your business, and potentially the first point of contact for a large percentage of your audience. Does your social media account look more like a ghost Read More

Marketing October 13, 2016 | Dan Bauer

4 Things I Learned from Zontee Hou’s “Alchemy of Content Marketing” Talk for AAF Buffalo

Judging by her resume, content marketing extraordinaire Zontee Hou may be the busiest human ever. She works at Convince & Convert, runs her own consulting firm called Media Volery and teaches at the City College of New York. Somehow, Read More

Branding, Marketing September 15, 2016 | Dan Bauer

The Purpose of a Mission Statement

We build brands and brands have a lot of components. Some are tangible and obvious: the logo, the website, the brochure. Some, though, are a little harder to grasp, and almost none are as difficult Read More