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Tips & Tricks

Actionable insights from our team of digital marketing and creative experts to educate and inspire your work.

Design, Tips & Tricks, Web Design March 04, 2016 | Dan Bauer

Five Types of Clients and How to Manage Them (As Inspired by The Office)

As designers of both print and the web, most of our professional responsibilities seem to revolve around aesthetic decisions – which typeface will look most legible at this resolution, or which color scheme will effectively Read More

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Monthly blog articles, videos, and actionable insights decoding the mystery that shrouds branding and digital marketing delivered straight to your inbox.

Design, Tips & Tricks, Web Design March 04, 2016 | Dan Bauer

Five Types of Clients and How to Manage Them (As Inspired by The Office)

As designers of both print and the web, most of our professional responsibilities seem to revolve around aesthetic decisions – which typeface will look most legible at this resolution, or which color scheme will effectively Read More

Advertising, Tips & Tricks February 18, 2016 | Dan Bauer

3 Definitions That Will Transform Your Leads

When I first started working with business owners on their digital marketing campaigns, I was amazed to learn that many of my clients weren’t hurting for leads when they first called me. No, they had Read More

SEO, Tips & Tricks November 20, 2015 | Dan Bauer

The Complete Guide to “Merging” Google+ Local & Brand Pages

Like many businesses, LUMINUS had two Google+ pages for a long time: a Brand page and a Local page. And like many businesses, it took us longer than it should have to figure out to Read More

SEO, Tips & Tricks, Web Design November 25, 2014

Google shows Mobile-Friendly tag in Search Results

Recently we posted a link on Twitter and Facebook to the Google press release regarding their rollout of the new "Mobile-Friendy" tag in their search results. This not only improves the user experience on Google Read More

Press Releases, Tips & Tricks, Web Design November 05, 2014

Microsoft to end legacy Internet Explorer support in 2016

Introducing the end of legacy Microsoft Internet Explorer Support I know I'm late on this news but web developers everywhere rejoice! Microsoft has finally decided to act like every other browser organization in the world and Read More

Community, Tips & Tricks, Web Design February 18, 2014 | Tim Bouchard

Project Planning: Websites for Small Businesses [video]

Earlier this month I spoke at a conference here in Buffalo, NY focused on helping new and budding small business owners develop their company. I had a few main goals: Teach about Domain Names (and to Read More

SEO, Tips & Tricks, Web Design June 12, 2013 | Tim Bouchard

Mobile Ready Websites Increase Sales

"Mobile ready websites increase sales" It's a bold statement, but one that can be said with more confidence as each day passes in this new smartphone encouraged "instant access" world we live in. THE MOBILE MARKET TAKES Read More

SEO, Tips & Tricks, Web Design March 21, 2013 | Tim Bouchard

The New Web: Content is King

The world of website standards is constantly changing. With the introduction of new devices literally every year, the browsers that accompany them, and the varying screen sizes, you can never really know how someone will Read More

Tips & Tricks, Web Design September 26, 2012 | Tim Bouchard

Domain Assignment: Patience is a Virtue

OK, so you have a brand new website made by a super cool company called Luminus Media. What now? Well, if you are hosting with this super cool company, it's now time to point to Read More