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Advertising, Branding, Marketing April 05, 2016 | Dan Bauer

How Identity Marketing Shapes B2B Content

I was reading a recent report from HubSpot and Buzzsumo that breaks down what types of content perform well for B2B and B2C marketing and one line in particular caught my eye: "The aim of a B2B company Read More

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Advertising, Branding, Marketing April 05, 2016 | Dan Bauer

How Identity Marketing Shapes B2B Content

I was reading a recent report from HubSpot and Buzzsumo that breaks down what types of content perform well for B2B and B2C marketing and one line in particular caught my eye: "The aim of a B2B company Read More

Marketing, Social Media March 14, 2016 | Dan Bauer

The “Simpson News Troll:” Genius Content Marketing That Isn’t Marketing

I want to highlight a genius piece of accidental content marketing that graced my newsfeed this weekend. Content marketing, if you’re not familiar, is basically the practice of a brand creating and distributing content that their Read More