Please ensure Javascript is enabled for purposes of website accessibility
Menu

Read up!

Marketing

Actionable insights from our team of digital marketing and creative experts to educate and inspire your work.

Marketing July 22, 2016 | Dan Bauer

Why You Need to Highlight Your Star Players

Scenario: You walk into a cafe with a friend. The cafe is new, very trendy (we’re talking $5 lattes). You ask your friend how they heard about the cafe and they respond, “oh, I saw Read More

//decoded by Luminus

Monthly blog articles, videos, and actionable insights decoding the mystery that shrouds branding and digital marketing delivered straight to your inbox.

"*" indicates required fields

Marketing July 22, 2016 | Dan Bauer

Why You Need to Highlight Your Star Players

Scenario: You walk into a cafe with a friend. The cafe is new, very trendy (we’re talking $5 lattes). You ask your friend how they heard about the cafe and they respond, “oh, I saw Read More

Advertising, Branding, Marketing July 15, 2016 | Dan Bauer

Why You Need to Find an Enemy for Your Brand

Here are three stories: I had a dream last night that I was driving. I had a dream last night that I was driving, but I didn’t have any hands. I had a dream last Read More

Marketing, Random July 11, 2016 | Dan Bauer

What Does Pokémon Go Have to Do with Marketing?

If you’re wondering why there’s a sudden resurgence in your colleague’s interest in Pokémon this week, you’re probably the only one who hasn’t heard about Pokémon Go. Pokémon Go is an augmented reality app for iPhone Read More

Marketing May 25, 2016 | Dan Bauer

Marketers = Vampires. 4 Questions to Ask to Avoid Becoming One.

Bad marketers are like vampires, except they’re also really bad at being vampires. Good vampires, in the Dracula sense, or even to a degree the Edward Cullen sense, are seductive creatures. They make their victims want Read More

Advertising, Branding, Marketing April 05, 2016 | Dan Bauer

How Identity Marketing Shapes B2B Content

I was reading a recent report from HubSpot and Buzzsumo that breaks down what types of content perform well for B2B and B2C marketing and one line in particular caught my eye: "The aim of a B2B company Read More

Marketing, Social Media March 14, 2016 | Dan Bauer

The “Simpson News Troll:” Genius Content Marketing That Isn’t Marketing

I want to highlight a genius piece of accidental content marketing that graced my newsfeed this weekend. Content marketing, if you’re not familiar, is basically the practice of a brand creating and distributing content that their Read More