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Actionable insights from our team of digital marketing and creative experts to educate and inspire your work.

Critical Elements For Optimized Landing Page Design | Landing Page SEO Tactics
Content Marketing, Marketing, SEO, Tips & Tricks, Web Design January 03, 2022 | Tim Bouchard

Critical Elements For Optimized Landing Page Design

An optimized landing page design is an incredibly valuable tool in the inbound marketing and sales toolbox. Unfortunately, it’s all too common to see website pages that are labeled as “landing pages” underperforming. It leaves Read More

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Critical Elements For Optimized Landing Page Design | Landing Page SEO Tactics
Content Marketing, Marketing, SEO, Tips & Tricks, Web Design January 03, 2022 | Tim Bouchard

Critical Elements For Optimized Landing Page Design

An optimized landing page design is an incredibly valuable tool in the inbound marketing and sales toolbox. Unfortunately, it’s all too common to see website pages that are labeled as “landing pages” underperforming. It leaves Read More

The Google Page Experience Algorithm Update's Impact on SEO | Google Lighthouse Developer Tools | Google PageSpeed
Marketing, SEO, Web Design December 13, 2021 | Tim Bouchard / John Connelly

The Google Page Experience Algorithm Update’s Impact on SEO

The Google Page Experience algorithm update was introduced in August of 2021. It brings one of the more aggressive updates that Google has taken in an attempt to separate the contenders from the pretenders in Read More

Why SEO and Content Marketing Should Be Done Together
Content Marketing, Marketing, SEO, Tips & Tricks November 11, 2021 | Tim Bouchard

Why SEO and Content Marketing Should Be Done Together

We often hear from prospective clients that SEO hasn’t worked for them in the past, or it’s too "hacky," or takes too long. In most cases they have some justification for thinking that way, but Read More

Why Google Reviews are so important for your business
Branding, Marketing, SEO, Social Media, Tips & Tricks August 09, 2021 | Elizabeth Fuhrmann

Why Google Reviews Are So Important For Your Business

Getting reviews for your business has always been an important tool to attracting new customers, as well as retaining them. While certain platforms like Yelp and TripAdvisor have been around for some time, Google Reviews Read More

Taking Risks in Digital Marketing Doesn’t Always Work & That’s OK
Advertising, Branding, Design, Marketing, SEO February 08, 2020 | Tim Bouchard

Taking Risks in Digital Marketing Doesn’t Always Work & That’s OK

As children we were all encouraged by our parents, coaches and teachers to “learn from our mistakes” and “get back on the horse after you fall.” No this isn’t quite the same as the “everyone Read More

SEO, Tips & Tricks November 20, 2015 | Dan Bauer

The Complete Guide to “Merging” Google+ Local & Brand Pages

Like many businesses, LUMINUS had two Google+ pages for a long time: a Brand page and a Local page. And like many businesses, it took us longer than it should have to figure out to Read More

SEO, Tips & Tricks, Web Design November 25, 2014

Google shows Mobile-Friendly tag in Search Results

Recently we posted a link on Twitter and Facebook to the Google press release regarding their rollout of the new "Mobile-Friendy" tag in their search results. This not only improves the user experience on Google Read More

SEO, Tips & Tricks, Web Design June 12, 2013 | Tim Bouchard

Mobile Ready Websites Increase Sales

"Mobile ready websites increase sales" It's a bold statement, but one that can be said with more confidence as each day passes in this new smartphone encouraged "instant access" world we live in. THE MOBILE MARKET TAKES Read More

SEO, Tips & Tricks, Web Design March 21, 2013 | Tim Bouchard

The New Web: Content is King

The world of website standards is constantly changing. With the introduction of new devices literally every year, the browsers that accompany them, and the varying screen sizes, you can never really know how someone will Read More