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Actionable insights from our team of digital marketing and creative experts to educate and inspire your work.

Why is Google My Business so important? Local SEO, Google Map Pack, Google Reviews
Marketing, SEO, Tips & Tricks March 22, 2022 | Tim Bouchard

Why is Google My Business So Important?

Google has a stranglehold on the online search market with 92% of search activity flowing through it. Throughout its history, Alphabet (the parent company) has used innovation and new features as a way to achieve Read More

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Why is Google My Business so important? Local SEO, Google Map Pack, Google Reviews
Marketing, SEO, Tips & Tricks March 22, 2022 | Tim Bouchard

Why is Google My Business So Important?

Google has a stranglehold on the online search market with 92% of search activity flowing through it. Throughout its history, Alphabet (the parent company) has used innovation and new features as a way to achieve Read More

Marketing, SEO, Tips & Tricks, Web Design March 14, 2022 | Tess Felton

Website Content Planning: The Key to Writing Better Copy for Websites

When it’s time to rebuild or update your website, everyone has a sense of the basics: we need someone to design it, someone to build it, and stuff to put on the pages. From there, it Read More

Benefits of a Website Redesign: Our Website Autobiography | Luminus Website Redesigns
Branding, SEO, Web Design February 28, 2022 | Tim Bouchard

Benefits of a Website Redesign: Our Website Autobiography

Websites. Gotta have ‘em right? They aren’t cheap, take a long time to produce, require a large effort, and come with some level of risk. A website redesign is a commonly dreaded topic and the Read More

Marketing, SEO, Tips & Tricks February 21, 2022 | Tim Bouchard

How Does Local SEO Impact Search Rankings?

Search Engine Optimization (SEO) is complicated enough as it is, but when another layer of hidden metrics for locality is added into the algorithm, it leads people to unintentionally believe that their SEO efforts aren’t Read More

Content Marketing's Compound Effect on Website Traffic & SEO
Content Marketing, SEO February 07, 2022 | Tim Bouchard

Content Marketing’s Compound Effect on Website Traffic & SEO

Content marketing is maybe the most abstract digital marketing tactic to understand the performance and value of. In this article we’ll go over the various ways content marketing provides value and specifically break down how Read More

Critical Elements For Optimized Landing Page Design | Landing Page SEO Tactics
Content Marketing, Marketing, SEO, Tips & Tricks, Web Design January 03, 2022 | Tim Bouchard

Critical Elements For Optimized Landing Page Design

An optimized landing page design is an incredibly valuable tool in the inbound marketing and sales toolbox. Unfortunately, it’s all too common to see website pages that are labeled as “landing pages” underperforming. It leaves Read More

The Google Page Experience Algorithm Update's Impact on SEO | Google Lighthouse Developer Tools | Google PageSpeed
Marketing, SEO, Web Design December 13, 2021 | Tim Bouchard / John Connelly

The Google Page Experience Algorithm Update’s Impact on SEO

The Google Page Experience algorithm update was introduced in August of 2021. It brings one of the more aggressive updates that Google has taken in an attempt to separate the contenders from the pretenders in Read More

Why SEO and Content Marketing Should Be Done Together
Content Marketing, Marketing, SEO, Tips & Tricks November 11, 2021 | Tim Bouchard

Why SEO and Content Marketing Should Be Done Together

We often hear from prospective clients that SEO hasn’t worked for them in the past, or it’s too "hacky," or takes too long. In most cases they have some justification for thinking that way, but Read More

Why Google Reviews are so important for your business
Branding, Marketing, SEO, Social Media, Tips & Tricks August 09, 2021 | Elizabeth Fuhrmann

Why Google Reviews Are So Important For Your Business

Getting reviews for your business has always been an important tool to attracting new customers, as well as retaining them. While certain platforms like Yelp and TripAdvisor have been around for some time, Google Reviews Read More

Taking Risks in Digital Marketing Doesn’t Always Work & That’s OK
Advertising, Branding, Design, Marketing, SEO February 08, 2020 | Tim Bouchard

Taking Risks in Digital Marketing Doesn’t Always Work & That’s OK

As children we were all encouraged by our parents, coaches and teachers to “learn from our mistakes” and “get back on the horse after you fall.” No this isn’t quite the same as the “everyone Read More