Tips & Tricks
5 Patient-Centric Homepage Fixes to Boost Bookings
Ever wonder what makes a patient pick your competitor? Meet Jane, wincing from shoulder pain, scrolling for an orthopedic fix on her lunch break. She’s frazzled, maybe even new to…
Why Your Healthcare Website’s Jargon Is Scaring Patients Away
When a prospective patient lands on your website they’re looking for help. If they are immediately hit with “comprehensive cardiovascular solutions” instead of a warm welcome, they’re gone faster than…
The Power of Patient Stories in Healthcare Marketing
Every day there are prospective patients anxious and unsure, scrolling online for answers. Their back aches, or a tooth throbs, and they’re hesitant to act. Then they stumble across a…
5 Content Marketing Trends to Watch For in 2024
What does the new year have in store for content marketing? Here are five trends we have our eyes on. 👀 1. The Continual Rise of AI Let’s start by…
A Guide to Demand Generation: Boost Awareness and Drive Organic Traffic
Search driven tactics are great when people are already searching for you, your product, or your service, but what happens when they don’t know you exist or that you solve…
5 Mistakes You’re Making When Writing Your Website Copy
Every new website includes what we call “content” – the stuff that goes on every page. Website content can be broken down into two oversimplified categories: graphics and copy. And…
Custom WordPress Theme vs. Theme Builder: Pros & Cons
WordPress is the most popular website Content Management System (CMS) in the world as the back-end solution accounting for 43% of all websites online. WordPress comes with many benefits such…
Does your website fail Google Page Experience now?
In 2021 Google Page Experience was introduced in Search Console. It initially had a minimum traffic requirement so it mostly affected larger sites. Then in March of 2023, the minimum…
Better brainstorms: where bad ideas reign supreme.
People love to say there are “no bad ideas” in brainstorming. This is a lie. There are plenty of bad ideas in brainstorming. In fact, your brainstorms should be mostly…
The secret to more website longevity? Better site mapping.
If you’ve ever looked at your website and wondered when its content and organization went off the rails, you’re not alone. For most companies, what starts off as a perfectly…