Tips & Tricks
What’s in a Home Page: Facts & Myths
The home page is one of the most misunderstood pages of modern websites. In some ways the most critical page, in other ways a skipped-over obligatory page, your homepage serves…
How to Realistically Use Your Digital Marketing Budget
Whether it’s your first time jumping into digital marketing or you’re taking another crack at it now that you’re more prepared, there’s still a lot to be considered to ensure…
Why You Should Always Be Adding To Your Website Content
You just launched a new and improved website. Congratulations! Whether you did it yourself or worked with a partner, a new website is always a lot of work. It’s tempting…
Stock Photos or Custom Photos – Which Is Right for Your Website?
There is probably nothing more consistently mocked in the marketing world than stock photography. Whether it’s Women Laughing Alone With Salad, Hands Pointing at Computer Screen, or Upward Trending Graph…
Why You Should Consider Hiring an Internal Marketing Director to Work With Your Marketing Agency
In the grand scheme of marketing, most organizations are, or eventually become, aware that in order to have any success, you’ll need someone dedicated to doing it. Strategizing. Planning. Executing….
Why is Google My Business So Important?
Google has a stranglehold on the online search market with 92% of search activity flowing through it. Throughout its history, Alphabet (the parent company) has used innovation and new features…
Website Content Planning: The Key to Writing Better Copy for Websites
When it’s time to rebuild or update your website, everyone has a sense of the basics: we need someone to design it, someone to build it, and stuff to put…
How Does Local SEO Impact Search Rankings?
Search Engine Optimization (SEO) is complicated enough as it is, but when another layer of hidden metrics for locality is added into the algorithm, it leads people to unintentionally believe…
How to Develop a Content Writing Strategy
“Content is King.” We’ve all heard this phrase. It became the mantra of savvy marketers sometime in the neighborhood of 8 years ago, and though the phrase is now tired,…
How To Make A Website One Of Your Best Marketing Tools
It’s no secret that marketing has started to lean heavily into the digital advertising and engagement channels of search, social, and web publications. All of this has opened up the…