Tips & Tricks

From the outside looking in, Search Engine Marketing (SEM) can appear complicated and mystical in nature. However, there are a few high-level SEM performance metrics that, with a little understanding, tell a much simpler story …Read More

We often hear from prospective clients that SEO hasn’t worked for them in the past, or it’s too "hacky," or takes too long. In most cases they have some justification for thinking that way, but …Read More

One of the first questions I was asked when I was interviewing for a job at Luminus was, ‘How comfortable are you talking with and presenting to clients?’ Thankfully, this question didn’t trip me up. It …Read More

Emojis have gained popularity over the last several years, but using images as a part of language has been done for generations. Think of cave paintings or hieroglyphics: archaic civilizations often used images to mean …Read More

Getting reviews for your business has always been an important tool to attracting new customers, as well as retaining them. While certain platforms like Yelp and TripAdvisor have been around for some time, Google Reviews …Read More

When you think of a brand, what do you think of? Most can probably think of a logo, like the distinctive Nike “swoosh”. But brands interact with their audience far more than just through the …Read More

There’s always a bit of apprehension when considering how to approach rebranding logo design for a well-known brand. Usually due to the age, reputation, and recognition of the company in the markets it serves. So …Read More

The ability to support building materials distributor marketing efforts is often overlooked despite many product manufacturers taking the time and effort to improve their own branding and marketing strategies. Brand strategy starts at the top. Key …Read More

Defining and documenting critical elements included in a strategic marketing plan sets the stage for a truly differentiated approach to success within your market. An effective strategic marketing plan should include exercises and documentation meant to …Read More

Choosing which building materials marketing conversion tactic is right for your product relies on understanding your audience and their buyer’s journey. Imagine walking into the grocery store. Immediately, a store employee walks up to you with …Read More