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Actionable insights from our team of digital marketing and creative experts to educate and inspire your work.

Do Emojis Have a Place In Marketing?
Branding, Marketing, Social Media, Tips & Tricks September 24, 2021 | Elizabeth Fuhrmann

Do Emojis Have a Place In Marketing?

Emojis have gained popularity over the last several years, but using images as a part of language has been done for generations. Think of cave paintings or hieroglyphics: archaic civilizations often used images to mean Read More

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Monthly blog articles, videos, and actionable insights decoding the mystery that shrouds branding and digital marketing delivered straight to your inbox.

Do Emojis Have a Place In Marketing?
Branding, Marketing, Social Media, Tips & Tricks September 24, 2021 | Elizabeth Fuhrmann

Do Emojis Have a Place In Marketing?

Emojis have gained popularity over the last several years, but using images as a part of language has been done for generations. Think of cave paintings or hieroglyphics: archaic civilizations often used images to mean Read More

Why Google Reviews are so important for your business
Branding, Marketing, SEO, Social Media, Tips & Tricks August 09, 2021 | Elizabeth Fuhrmann

Why Google Reviews Are So Important For Your Business

Getting reviews for your business has always been an important tool to attracting new customers, as well as retaining them. While certain platforms like Yelp and TripAdvisor have been around for some time, Google Reviews Read More

Why voice and tone matter for your brand
Branding, Marketing, Social Media, Tips & Tricks April 01, 2021 | Elizabeth Fuhrmann

Why Voice and Tone Matter For Your Brand

When you think of a brand, what do you think of? Most can probably think of a logo, like the distinctive Nike “swoosh”. But brands interact with their audience far more than just through the Read More

How to Approach Rebranding Logo Design For a Well-Known Brand
Branding, Design, Tips & Tricks May 21, 2020 | Tim Bouchard

How to Approach Rebranding Logo Design For a Well-Known Brand

There’s always a bit of apprehension when considering how to approach rebranding logo design for a well-known brand. Usually due to the age, reputation, and recognition of the company in the markets it serves. So Read More

How To Support Building Materials Distributor Marketing
Advertising, Branding, Design, Marketing, Tips & Tricks November 06, 2019 | Tim Bouchard

How To Support Building Materials Distributor Marketing

The ability to support building materials distributor marketing efforts is often overlooked despite many product manufacturers taking the time and effort to improve their own branding and marketing strategies. Brand strategy starts at the top. Key Read More

What's Included in a Strategic Marketing Plan Process
Advertising, Branding, Marketing, Tips & Tricks October 29, 2019 | Tim Bouchard

What’s Included in a Strategic Marketing Plan Process

Defining and documenting critical elements included in a strategic marketing plan sets the stage for a truly differentiated approach to success within your market. An effective strategic marketing plan should include exercises and documentation meant to Read More

Building Materials Marketing Conversion Tactics
Marketing, Tips & Tricks October 18, 2019 | Tim Bouchard

Building Materials Marketing Conversion Tactics

Choosing which building materials marketing conversion tactic is right for your product relies on understanding your audience and their buyer’s journey. Imagine walking into the grocery store. Immediately, a store employee walks up to you with Read More

A LinkedIn Experiment: What Drives Social Media Engagement
Marketing, Social Media, Tips & Tricks February 14, 2018 | Tim Bouchard

A LinkedIn Experiment: What Drives Social Media Engagement

Over the last few months I’ve noticed a trend of strangely formatted posts on LinkedIn getting incredible engagement and landing in my feed. A few things caught my eye, so I decided to take matters Read More

Snapchat’s Update Explained
Advertising, Marketing, Social Media, Tips & Tricks January 25, 2018 | Gretchen Rosenberger

Snapchat’s Update Explained

What’s up with Snapchat? This quick-paced social network has been struggling to find its raison d'être over the last few years. With a core user group of millennial females, its audience can be hard to Read More

3 Simple Ways to Use Video to Promote Your Business
Advertising, Marketing, Tips & Tricks, Video November 04, 2016 | Dan Bauer

3 Simple Ways to Use Video to Promote Your Business

This morning, before getting out of bed or even fully opening my eyes, I found myself reaching for my iPhone to clear away all of the little red notifications. I checked my to-do list for Read More