Tips & Tricks

As designers of both print and the web, most of our professional responsibilities seem to revolve around aesthetic decisions – which typeface will look most legible at this resolution, or which color scheme will effectively …Read More

When I first started working with business owners on their digital marketing campaigns, I was amazed to learn that many of my clients weren’t hurting for leads when they first called me. No, they had …Read More

Like many businesses, LUMINUS had two Google+ pages for a long time: a Brand page and a Local page. And like many businesses, it took us longer than it should have to figure out to …Read More

Recently we posted a link on Twitter and Facebook to the Google press release regarding their rollout of the new "Mobile-Friendy" tag in their search results. This not only improves the user experience on Google …Read More

Introducing the end of legacy Microsoft Internet Explorer Support I know I'm late on this news but web developers everywhere rejoice! Microsoft has finally decided to act like every other browser organization in the world and …Read More

Earlier this month I spoke at a conference here in Buffalo, NY focused on helping new and budding small business owners develop their company. I had a few main goals: Teach about Domain Names (and to …Read More

"Mobile ready websites increase sales" It's a bold statement, but one that can be said with more confidence as each day passes in this new smartphone encouraged "instant access" world we live in. THE MOBILE MARKET TAKES …Read More

The world of website standards is constantly changing. With the introduction of new devices literally every year, the browsers that accompany them, and the varying screen sizes, you can never really know how someone will …Read More

OK, so you have a brand new website made by a super cool company called Luminus Media. What now? Well, if you are hosting with this super cool company, it's now time to point to …Read More