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Tips & Tricks

Actionable insights from our team of marketing and creative experts to educate and inspire your work.

Tips & Tricks April 30, 2016 | Tim Bouchard

9 Things To Remember When Communicating With Clients

As creative professionals we rely on having a steady flow of jobs to keep us in business as well as staying forward thinking and pumping out great work. We love telling friends about new projects Read More

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Tips & Tricks April 30, 2016 | Tim Bouchard

9 Things To Remember When Communicating With Clients

As creative professionals we rely on having a steady flow of jobs to keep us in business as well as staying forward thinking and pumping out great work. We love telling friends about new projects Read More

Content Marketing, Tips & Tricks April 29, 2016 | Tim Bouchard

Steps to Make Writing a Blog Post Easy

We’ve all been in this situation before. That moment you have a great thought or discover something new, then your mind starts racing, and you think to yourself “I need to tell other people about Read More

Tips & Tricks April 27, 2016 | Tim Bouchard

Learn to Manage Distractions at Work

So you’ve found yourself at a company you like, doing work you like, but struggling to stay focused. It’s possible you’re being affected by a number of influences that break your attention and cause you Read More

Branding, Design, Tips & Tricks, Web Design April 26, 2016 | Tim Bouchard

Accurately Quote Design Using Golden Mean Pricing [eBook]

We've all been there before. You’ve been approached to work on a project as a freelancer or small business owner. The client has unloaded a ton of information during a sit down that you have Read More

Design, Tips & Tricks, Web Design March 04, 2016 | Dan Bauer

Five Types of Clients and How to Manage Them (As Inspired by The Office)

As designers of both print and the web, most of our professional responsibilities seem to revolve around aesthetic decisions – which typeface will look most legible at this resolution, or which color scheme will effectively Read More

Advertising, Tips & Tricks February 18, 2016 | Dan Bauer

3 Definitions That Will Transform Your Leads

When I first started working with business owners on their digital marketing campaigns, I was amazed to learn that many of my clients weren’t hurting for leads when they first called me. No, they had Read More

SEO, Tips & Tricks November 20, 2015 | Dan Bauer

The Complete Guide to “Merging” Google+ Local & Brand Pages

Like many businesses, LUMINUS had two Google+ pages for a long time: a Brand page and a Local page. And like many businesses, it took us longer than it should have to figure out to Read More

SEO, Tips & Tricks, Web Design November 25, 2014

Google shows Mobile-Friendly tag in Search Results

Recently we posted a link on Twitter and Facebook to the Google press release regarding their rollout of the new "Mobile-Friendy" tag in their search results. This not only improves the user experience on Google Read More

Press Releases, Tips & Tricks, Web Design November 05, 2014

Microsoft to end legacy Internet Explorer support in 2016

Introducing the end of legacy Microsoft Internet Explorer Support I know I'm late on this news but web developers everywhere rejoice! Microsoft has finally decided to act like every other browser organization in the world and Read More

Community, Tips & Tricks, Web Design February 18, 2014 | Tim Bouchard

Project Planning: Websites for Small Businesses [video]

Earlier this month I spoke at a conference here in Buffalo, NY focused on helping new and budding small business owners develop their company. I had a few main goals: Teach about Domain Names (and to Read More