Good advertising cuts through the noise and makes a point. 99% of the time, bad advertising does that better. If the goal of advertising is to get people to remember your message, then it often seems like the best course of action is to either for your advertisement to be staggeringly great or absurdly terrible. The latter is much easier to pull off.
Think of all the terrible local commercials you’ve seen in your life. They’re usually for a car dealership or a lawyer. They pop up between glossy national commercials, immediately noticeable for their grainy images, bad acting and endless repetition of poorly sung jingles.
Chances are you remember at least a handful of these commercials. Past that, you’ve probably discussed them with friends, family and new acquaintances as a way to break the ice. These “bad” advertisements often become a part of our cultural fabric, remembered and referenced fondly and often, if only in mockery.
There’s something to be said for the staying power of these cultural artifacts. I asked the LUMINUS team to name some of their (least) favorites.