Blog

From the outside looking in, Search Engine Marketing (SEM) can appear complicated and mystical in nature. However, there are a few high-level SEM performance metrics that, with a little understanding, tell a much simpler story …Read More

We often hear from prospective clients that SEO hasn’t worked for them in the past, or it’s too "hacky," or takes too long. In most cases they have some justification for thinking that way, but …Read More

One of the first questions I was asked when I was interviewing for a job at Luminus was, ‘How comfortable are you talking with and presenting to clients?’ Thankfully, this question didn’t trip me up. It …Read More

Emojis have gained popularity over the last several years, but using images as a part of language has been done for generations. Think of cave paintings or hieroglyphics: archaic civilizations often used images to mean …Read More

It’s known that at Luminus, everyone on the team shares the workload and pulls their own weight. However, there’s a trio that keeps the company the well-oiled machine that it is. (Not to compare the team …Read More

When people think of marketing, we tend to think of the creative. We think of bright graphics and clever headlines, of scary-accurate Google ads and commercials we liked the first 5 times and then got …Read More

Getting reviews for your business has always been an important tool to attracting new customers, as well as retaining them. While certain platforms like Yelp and TripAdvisor have been around for some time, Google Reviews …Read More

As Americans, we can't help but plant ourselves on the couch to cheer on athletes competing against their sport’s best in the Tokyo Olympic Games. As consumers, we can't help but stay on the couch even …Read More

As a smaller agency, every member of the Luminus team is just as vital as the next. We rely on each other to get the job done, we lean on each other for support, and …Read More

When you think of a brand, what do you think of? Most can probably think of a logo, like the distinctive Nike “swoosh”. But brands interact with their audience far more than just through the …Read More